Diet Coke launches new 12-ounce can inspired by the superstar’s individuality; Available on store shelves for limited time ATLANTA–(BUSINESS WIRE)–In a nod to Taylor Swift’s inspirational sayings and award-winning lyrics, Diet Coke has created a collector’s edition can in celebration of extraordinary individuals across the country. The limited-time Diet Coke® Taylor Swift can 6-pack will […]
ATLANTA — This summer, millions of people were inspired to move and groove with Coca-Cola as part of its Get The Ball Rolling initiative. Today Coca-Cola has reached its goal to inspire 3 million Americans to rediscover the joy of being active in communities across the country since May. “For Coca-Cola, inspiring moments of happiness is part of […]
Shortly after announcing a boycott of Stolichnaya Vodka, LGBT organizations and activists dumped Coca-Cola onto the streets of New York’s Times Square Wednesday to protest the soda giant’s sponsorship of the upcoming Olympic Winter Games in Sochi, Russia.
Partnership and Company set ambitious global Water, Climate, Packaging and Agriculture performance goals ATLANTA, July 9, 2013 /CNW/ – The Coca-Cola Company and World Wildlife Fund (WWF) are working to advance the Coca-Cola system’s sustainability stewardship with the announcement today of new, bold global environmental goals and an expanded global partnership. These ambitious goals, which complement other […]
ATLANTA — Ahh, it’s summertime. Coca-Cola and BET Networks are heating up the season for talented teens by offering an exclusive opportunity to perform with young hip-hop star Diggy on the No. 1 video countdown show on TV. For the fifth year, Coca-Cola will be the exclusive on-air and digital sponsor of BET Network’s highly popular […]
ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announces four global business commitments to further contribute to healthier, happier, and more active communities. These commitments, which apply to the more than 200 countries where we do business, are to: 1) Offer low- or no- calorie beverage options in every market 2) Provide transparent nutrition information, featuring calories on the front […]
In Celebration, Carrier Launches Sweepstakes to Give Away a Year of Free Travel and vitaminwater! DALLAS, May 1, 2013 /PRNewswire/ — Southwest Airlines (NYSE: LUV) announced today the addition ofvitaminwater as a new premium drink option onboard! Customers now have the option to purchase vitaminwater for $3 on all of the carrier’s flights. To celebrate the new partnership, Southwest today launched a sweepstakes […]
In its first major step to divest from company-owned bottling operations, The Coca-Cola Co., Inc. today announced that it will sell some of its distribution rights to five independent bottlers. While details of the agreements have not yet been finalized, Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Co., hailed the plan as one that would accelerate “the transformation of our U.S. system in ways that will establish a clear path to achieve our 2020 Vision.”
Swift’s new hit single “22” serves as centerpiece in first spot ATLANTA–(BUSINESS WIRE)–As a musician and songwriter, Taylor Swift holds nothing back. From her personal, intimate song lyrics to her jaw-dropping melodies, her music inspires millions around the globe. Diet Coke celebrates this tireless passion and Swift’s artistic excellence in its first commercial featuring the […]
The Cooking Channel star shares authentic Mexican recipes and party tips that will bring families and friends together this holiday ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company and Ingrid Hoffmann are coming together to provide families with simple recipes and fun party ideas to celebrate this Cinco de Mayo. Inspired by her new book “Latin D’Lite” and Coca-Cola’s […]
Coke Zero and POWERADE Take Center Court in NCAA March Madness® ATLANTA–(BUSINESS WIRE)–Coca-Cola is ensuring college basketball fans experience a full court press of entertainment during the 2013 NCAA® Men’s Final Four® weekend. By merging the power of sports, music and entertainment, Coca-Cola will be hosting larger-than-life events for fans of all ages to experience during the […]
The Coca-Cola Co. Inc. announced yesterday that it has signed pop country singer Taylor Swift to a long-term endorsement deal for its Diet Coke brand. The deal will make Swift the centerpiece of Diet Coke’s “Stay Extraordinary” campaign and “will be integrated into all key marketing efforts for the brand,” including TV, print and digital advertising, according to the company.
Coca-Cola campaign taps local celebrities to raise awareness and support the world-class sporting event ATLANTA–(BUSINESS WIRE)–Let the games begin! On January 29, Special Olympics 2013 World Winter Games will be underway in PyeongChang, Republic of Korea. In support of the Games, The Coca-Cola Company is activating a fully integrated marketing campaign to help raise awareness […]
In response to growing concerns about rising rates of obesity in the U.S., the Coca-Cola Co., Inc. has produced a two-minute video advertisement, that “encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages,” according to a statement released today by the company.
