The Coca-Cola Company Reports Fourth Quarter and Full Year 2015 Results

Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, “Looking forward to 2016, we remain committed to achieving underlying performance in line with our long-term growth model and delivering long-term, sustainable value to our system and shareowners.”

The Coca-Cola Company Announces Plans to Complete Bottler Refranchising by End of 2017

The Company has also entered into a non-binding letter of intent to refranchise Company-owned bottling operations in China to existing partners China Foods Limited, part of COFCO Limited, and Swire Beverage Holdings Limited, building on other recent global refranchising initiatives in Europe and Africa.

Coca-Cola Announces “One Brand” Global Marketing Approach

Coca-Cola gathered global creative minds from 10 different agencies to begin the development process, and ultimately the 10 Television Commercials created for the campaign were produced by the following 4: Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York.

The Coca-Cola System Announces $1 Million Contribution to Operation HOPE

The contribution, supported by The Coca-Cola Foundation, Coca-Cola Bottling Company United, Inc. and Coca-Cola Beverages Florida, will fund the expansion and delivery of Operation HOPE’s nationally-acclaimed financial literacy, career training and entrepreneurship programs.

The Coca-Cola Company Reports Third Quarter 2015 Results

“Our third quarter results were in line with our expectations and reflect the continued execution of our strategic initiatives to restore momentum, which are beginning to take hold across our global business,” said Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company.

Coke Zero Kicks Off Year Three with ESPN’s ‘College GameDay’

This season, Coke Zero is expanding the “You Don’t Know Zero ‘Til You’ve Tried It”™ campaign through a fully integrated drinkable campaign using multiple broadcast spots, traditional media, digital, out-of-home, retail, social media engagement and the most popular pre-game show on television — ESPN’s College GameDay Built by The Home Depot.


Newer Entries Older Entries