Review: Think (Pomegranate Lychee) - 2009

The “Think” formulation of the Vuka lineup is also the Pomegranate Lychee flavored variety. From a flavor point of view, it doesn’t exactly taste like pomegranate or lychee, but we see their influences in the included flavors. The product has a pleasant fruit flavor, with a decent amount of carbonation and a slight functional note to the finish. Vuka Think is also a sweet tasting product, with about 46g of sugar per bottle that’s from added pure cane and beet sugars. Functional ingredients include DMAE, ginkgo biloba, panax ginseng, natural caffeine, B vitamins, and grape seed extract. Packaging is a striking looking 16 oz. aluminum bottle that has a dark purple tone. What do we make of all this? Aside from the flavor being enjoyable, albeit CSD-like, we’re left wondering who this drink is really speaking to. The sweet flavor seems counter to the more healthy sounding “intelligent energy” tag, while the formulation itself is still heavily reliant on caffeine with 160mg per 16 oz. bottle. That leaves us feeling as though the “Think” element of the formulation is largely going to be ignored, with consumers simply choosing a flavor that pleases their palate. Lastly, there’s the packaging, which has a very polished looking feeling to it, although the purple backdrop makes it very hard to read the black lettering on the front. In addition, we’re not yet big fans of the Vuka name, which has a strange sound as it rolls off your tongue. Overall, this product has decent taste and function as far as energy drinks are concerned, but we think that they need more than aluminum packaging or added functional ingredients to build a loyal following of this particular flavor.