Brand News
Apr 27, 2026Wet Hydration Lands NBA Star Paul George, Raises $10MNBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Jan 21, 2026Last Updated Jan 21, 2026Distribution: Uncle Arnie’s Expands In Texas, Target Takes On RecoupNew beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
Dec 5, 2025New Products: Beekeeper Gets Spicy, Protein Water ExpandsThis week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.
Sep 25, 2025Last Updated Sep 25, 2025Distribution: HappyPop Makes National Debut in SproutsMood-boosting functional beverage brand HappyPop is making its nationwide retail debut at Sprouts Farmers Market stores this month. The launch includes two new…
Apr 1, 2025Last Updated Apr 11, 2025Wet Hydration Closes $4.5M Round, Former Celsius EVP JoinsFunctional beverage startup Wet Hydration has closed a $4.5 million funding round, backed exclusively by private investors, as the brand looks to amp up its…
Jun 28, 2024Last Updated Jun 28, 2024WET Hydration Closes Seven-Figure Funding Round, Announces Brand RefreshWET Hydration will be sporting a new look next month with a rebranded 12 oz. can design debuting on July 15, featuring a more vibrant array of colors intended…