Wet Hydration Lands NBA Star Paul George, Raises $10M
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Wet Hydration
by Wet Beverages, LLC
Distribution: Uncle Arnie’s Expands In Texas, Target Takes On Recoup
New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
New Products: Beekeeper Gets Spicy, Protein Water Expands
This week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.
Distribution: HappyPop Makes National Debut in Sprouts
Mood-boosting functional beverage brand HappyPop is making its nationwide retail debut at Sprouts Farmers Market stores this month. The launch includes two new flavors, Wonder Berry and Cheery Cherry.
Wet Hydration Closes $4.5M Round, Former Celsius EVP Joins
Functional beverage startup Wet Hydration has closed a $4.5 million funding round, backed exclusively by private investors, as the brand looks to amp up its market presence this year with new innovation and key new personnel hires, including a former Celsius sales executive.
WET Hydration Closes Seven-Figure Funding Round, Announces Brand Refresh
WET Hydration will be sporting a new look next month with a rebranded 12 oz. can design debuting on July 15, featuring a more vibrant array of colors intended to help the hydration drinks pop on shelf and reposition the product as a “Wellness Water.”