White T Soda: Lemon Lime Soda

The flavor of White T Lemon Lime is the most mainstream-tasting of the brand. Featuring a light lemon lime flavor sweetened with chicory syrup (a natural fructose made from chicory root), this product tastes just like any other lemon lime soda out there. This being said, it is clear to us that this product is not going to lure consumers with a high-end flavor -- it's going to have to rely on the consumer's interest in the benefits of white tea and/or the appeal to the design of the brand. As for the brand, the large white "T" catches the eye -- but we were left wondering if such a dark brand will click well with the type of consumer willing to try a tea-enhanced soft drink.