Official Brand Overview
XOI is a social venture founded by two Brown University students. XOI introduces gac fruit - a Vietnamese superfruit with 70 times more lycopene than tomatoes, and 10 times more beta-carotene than carrots, to the US. These antioxidants have been shown to improve prostate, heart, eye, reproductive and skin health. Unlike the distinctive taste found in most superfruits, Gac is easily compatible with other ingredients, allowing it to appeal to groups with different flavor preferences. Our business model is centered on working with ethnic minority farmers in Vietnam to cultivate and process Gac fruit in order to generate economic and social value for these indigenous communities.