XUA
by Xua, Inc.
Official Brand Overview
XUA is a deliciously Brazilian functional beverage line that uses the arsenal of the Amazon to achieve natural and long-lasting potency in 5 SKUs: Energy, Focus, Workout, Recovery, Rest. Optimizing for long-lasting strength and appetite control, XUA's prized Superfood Energy Drink sits at only 15 calories and 100mg/ caffeine in an ingenious combination of 5 of the region's energizing traditions, from Brazilian Ginseng to Yerba Mate to Guaraná. Fruit-forward and lightly carbonated, XUA is crafted with monk fruit, erythritol and naturally low-sugar raspberries, being compatible with fasting lifestyles and supplying long-lasting energy, appetite control and no crash. Aside from always-over-do-it endurance athletes, XUA superfans have pre-7am alarm clocks and mentally demanding jobs. Having methodically chipped away at frequent consumer objections to the category, like sodium, preservatives, refined sugar, and petroleum-based synthetic caffeine or taurine, XUA radically natural yet extremely potent combination makes a compelling case as a better-for-you natural energy alternative, As the first to develop with Camu-Camu, now a decisively emerging superfood, XUA’s obsession with R&D and new ingredients will prove an advantage in a thriving energy market where consumers expect a wide range of flavors. Beyond flavor and function, XUA hopes its potently layered formulas showcase the role Brazilian Biodiversity can play in our collective well-being. Advantaged by a Brazilian-American, two-time founder and a wide net of partners in the world’s most precious functional arsenal, XUA’s supply chain will regenerate the region while aiming its innovative products at mature markets like the USA, Germany, Japan, and of course, Brazil. Ultimately, XUA elevates the energy drink category and breaks with its hyper masculine, synthetic feel, often lacking real substance, truly natural flavors and a long-term perspective towards the body. Founded by Marina Andreazi, Dartmouth College graduate and proud immigrant to Massachusetts, the brand hopes to reintroduce the category to strength that is kinder and wiser to the body and the world. The brand positioning follows suit, as XUA’s X represents the self and nature, in connection, in flow, meaning XUA in Portuguese.
Edit this description