EL SEGUNDO, CA (January 10, 2013) — ZICO Pure Premium Coconut Water (ZICO.com) today announced their advertising and public relations agencies for 2013. As agency of record, Butler, Shine, Stern & Partners (BSSP) will develop the brand’s advertising creative and media strategy. Catalyst will spearhead brand and product public relations efforts, including strategic counsel and […]
The curtain may have closed on the 2012 Summer Olympics in London, but ZICO’s partnership with the international games is just getting started. Last week, ZICO announced that it was named “the Official Coconut Water of the Olympic Games,” a designation based on parent company The Coca-Cola Co. Inc.’s sponsorship of the Olympics, and one that provides the coconut water company with the same marketing rights as Coke through the duration of its current sponsorship.
EL SEGUNDO, Calif., July 11, 2012 /PRNewswire/ — ZICO Pure Premium Coconut Water introduces, by popular demand, its top selling chocolate flavor in a new 1 Liter package. Voted BevNet’s “2011 Product of the Year”, ZICO Chocolate coconut water is already a fan favorite. In response to its drinkers asking for more, more, more, the […]
Ending months of waiting, the Coca-Cola Co. has finally purchased a majority stake in Zico Coconut water, consummating a deal that has lingered in the final stages since the early Fall. Independent shareholders of the brand began to receive checks for their stakes in the company earlier this week. Coke’s initial stake in the company, acquired in 2009, was part of a combined $15 million stake that also included a group of entrepreneurs, distributors, celebrities, and others.
Looking to strengthen its position as a natural alternative to traditional sports drinks, ZICO has unveiled a new team of athlete endorsers. And while Team ZICO appears to be the big-name part of the company’s marketing initiatives for 2012, the company says it ZICO has more in store. Marketing VP Bill Lange told BevNET that the company will pump up its marketing spend by 75 percent over 2011 and is close to signing a “major celebrity” as an endorser.
With a close eye on consumer feedback, Zico showcased a couple of new products from its crowded booth at Natural Products Expo West. As reported by BevNET last week, Zico launched Zico Latte, a new coconut water and coffee blend as well as two new Tetra-Pak sizes for its popular Chocolate flavor, which had previously been available only in PET bottles.
Zico will be introducing its first caffeinated product when it unveils Zico Latte at the Natural Products Expo West show later this week. The product, a blend of coconut water from concentrate, sugart, coconut cream, coffee and vanilla, weighs in at 120 calories and has 85 mg of caffeine. The product is expected to officially launch in June.
Diet Coke might not be the most popular beverage in the country, but it is on the Internet, at least according to one measure. Zeta Interactive, a New York City-based digital marketing firm, is set to release the winners of its fourth annual Zeta Buzz Awards, an annual distinction given to companies with the most positive social media and online buzz. Included within the awards are the Best Buzzed Beverages of 2011, a “Top 10” list of brands that enjoyed a significant amount of positive discussion in the social media landscape.
Hermosa Beach, CA – ZICO Pure Premium Coconut Water continues its monumental growth nationwide with the addition of Buckeye Distributing, the experienced independent beverage distributor based in Cleveland, Ohio. Buckeye will add ZICO to its impressive portfolio of beverage brands, including: Nesquik, Arizona Iced Tea, Neuro Brands, Welch’s, Bob Marley Relaxation, and Myoplex. The company […]
Apparently, even marketing subsidiaries get dehydrated. At least, that’s what we understand from a quick read of this announcement, which is that the licensing and marketing subsidiary of the NFL Players Association — the “trade association” that was the NFL Players’ Union until it decertified in March as a negotiating tactic in the ongoing labor […]
HERMOSA BEACH, Calif., May 10, 2011 /PRNewswire/ — ZICO Pure Premium Coconut Water is continuing its tradition of supporting athletes through a new charitable partnership with the esteemed Challenged Athletes Foundation (CAF), an organization dedicated to providing opportunities and support to people with physical disabilities so they can pursue active lifestyles through physical fitness and […]
Hermosa Beach, CA – Fresh off a highly successful 2010, ZICO Pure Premium Coconut Water was recently selected as the only coconut water to be sold nationally in Target. Beginning in February 2011, ZICO Pure Premium Coconut Water will be offered in over 1,700 Target stores across the country. “We are extremely excited to bring […]
HERMOSA BEACH, Calif., Sept. 23 /PRNewswire/ — ZICO Pure Premium Coconut Water announced that it has been named the exclusive coconut water of the Life Time Fitness Triathlon Series. Additionally, all LifeCafe locations within Life Time Fitness centers nationwide will carry ZICO Pure Premium Coconut Water as the exclusive coconut water. "ZICO and Life Time […]
ON TOP Sambazon announced the hiring of Greg Fleishman as its VP of Marketing. Fleishman was previously Chief Marketing Officer at Coke-owned Fuze Beverage and before that oversaw marketing for Kashi and two Kashi/Kellogg acquisitions, Bear Naked Granola and Stretch Island Fruit Co. ZICO Coconut Water has launched a new pineapple flavor, Pina Tropicale, in […]
