ZICO Sponsors Triathlon Series

HERMOSA BEACH, Calif., Sept. 23 /PRNewswire/ — ZICO Pure Premium Coconut Water announced that it has been named the exclusive coconut water of the Life Time Fitness Triathlon Series. Additionally, all LifeCafe locations within Life Time Fitness centers nationwide will carry ZICO Pure Premium Coconut Water as the exclusive coconut water.

"ZICO and Life Time Fitness are like-minded, high-end brands that cater to active, healthy lifestyle consumers," said Bill Lange, VP of Marketing for ZICO Beverages LLC. "We are thrilled to bring ZICO's all-natural, ultimate hydration benefits to Life Time's health conscious members and event participants."

Under the agreement, ZICO will conduct in-center samplings at Life Time and activate at the six premiere Life Time Fitness Triathlon Series events. Additionally, ZICO will serve as the official sponsor of the Life Time Fitness Indoor Triathlon Series and Life Time Endurance group training programs in the areas of running, swimming, biking and triathlon.

As the official coconut water, ZICO also will receive additional media and marketing benefits, including in-center media and advertisements in Life Time's award-winning magazine, Experience Life.

About ZICO Beverages, LLC.

Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC. (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water. With five essential electrolytes, more potassium than a banana and, low acidity, zero fat, zero added sugar, and zero cholesterol, ZICO is the all natural, refreshing way to hydrate and replenish. And now that ZICO is the only major pure premium coconut water available in a resealable, recyclable, on-the-go bottle, it truly is the ultimate hydration drink.  ZICO is headquartered in Hermosa Beach, Calif. For more information, visit http://www.zico.com.