The Flow: Early Reg. for BevNET Live; Energy Drinks Reassess

ON TOP BevNET Live Winter 10 “Mini Expo” and Early Registration Pricing have been announced. Link ON THE SHELVES WILD Flavors showcased its new Enhanced Water for Inside Beauty at IFT 2010. The product contains the GRAS-certified Lutein Esters. Link Whole Foods has added its first almond milk line and introduced light soymilk in Original […]

The Flow: Vitaminwater Lawsuit Proceeds; PepsiCo 10 Finalists

ON TOP A federal judge has allowed a class-action suit alleging that Coca-Cola Co. Inc.-owned Vitaminwater employed false advertising in making health claims about its products. Link The 20 finalists in the high-tech PepsiCo10 Competition have been chosen; the final 10 will work with industry mentors and activate new PepsiCo pilot programs. Link ON THE […]

Zipfizz Announces New Distribution Deals With GNC and Ralph’s Grocery

MILL CREEK, Wash., Oct. 28 /PRNewswire/ — Zipfizz Corporation, makers of Zipfizz, the healthy energy drink mix that has been embraced by professional athletes, Hollywood and the general public, announced today that it has signed a distribution deal with General Nutrition Centers (GNC) and Ralph’s Grocery. GNC stores will typically stock a wide range of […]

Zipfizz(R) Announces Expanded Distribution

MILL CREEK, Wash., Feb. 6 /PRNewswire/ — Zipfizz Corporation, makers of Zipfizz(R), the healthy energy drink mix that has been embraced by professional athletes, Hollywood and the general public, announced today that Target, Rite Aid, H-E-B, Bartell Drugs and Vitamin Shoppe are now carrying the company’s flagship product, Zipfizz Healthy Energy Mix. Rite Aid, Target […]