Headlines

Liquid Death Names Former White Claw Sales Head Ballard as CCO

As the brand’s footprint surpasses 100,000 doors across the U.S. and U.K., Liquid Death has named Stephen Ballard, a sales professional with over 25 years of experience in the alcohol space, as its first Chief Commercial Officer.

Distribution: Lawyers Weigh In On Contract Essentials, Red Flags

As a BevAlc business expands, how does an entrepreneur determine if a distributor relationship will be beneficial? That was the question poised during the Sovos Beverage Alcohol Summit last week, hosted by the beverage alcohol compliance shipment software company.

“A Spirits-Dominant Business:” 4 Questions With Total Wine CEO Troy Rice

Since launching in 1991, Total Wine & More has grown to over 250 stores in 28 states and $5.5 billion in revenue. But within a changing beverage alcohol market, the spirits, beer and wine retailer has also emerged as a retail platform for disruptive spirits categories and products, as well as a new class of RTDs.

Taste Radio: TikTok, It’s Time To Make Money. But, Is There Any For Kids’ Brands?

The hosts discussed TikTok’s announcement that it will make its Shop feature available to all of its 150 million U.S. users and ways that it may benefit CPG brands, and also spoke about the challenge of marketing kids’ brands and why some excel while most fade away. They also riffed on several notable products, including beauty-centric beverages, snackable chocolate and Indian-inspired dips.