BevNET Live Day Two: Tackling Crossroads and Challenges for Emerging Brands
BevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.
Headlines
OOSO Crowned Champion of New Beverage Showdown 29
Sparkling tea producer OOSO was crowned the champion of New Beverage Showdown 29, joining an elite cohort of well-known beverage brands such as Health-Ade and Poppi that have previously claimed victory in the bi-annual pitch competition.
Guru Q2 Revenue Dips As PepsiCo Distribution Ends
Guru Energy Drink experienced “temporary significant headwinds” in its second quarter earnings as the brand moves back to direct distribution in Canada.
BevNET Live Day 1: Leadership Lessons & Collective Investing
At BevNET Live Summer Day 1, entrepreneurs and stakeholders tackled leadership amid transformation, what CPG investors are looking for in brands and the current state of hemp-derived THC drinks, among many other topics.
USDA Extends SNAP Waiver Restrictions To Three States
The USDA has granted three new waivers restricting candy and soda from the Supplemental Nutrition Assistance Programs.
Six Brands Advance in New Beverage Showdown 29
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 29 at BevNET Live Summer 2025.
Icelandic Glacial Strikes First Ever Celeb Deal with Julianne Hough
Premium water brand Icelandic Glacial is joining the celeb club, announcing today a sponsorship agreement with Dancing With the Stars performer Julianne Hough, its first ever brand partnership with a celebrity influencer.
Trump-Era SBA Eliminates DEI, Tightens Underwriting And Citizenship Requirements
The Small Business Administration (SBA) under the second Trump term does not seem to be signaling support for its core constituents: Small businesses.
ForceBrands Names New CEO Ganjon, Three Other Execs Appointed
CPG talent recruitment business unveiled a new slate of leadership of its own today, naming Rob Ganjon to succeed founder Josh Wand as CEO after 17 years in the role.
Nowadays Lands THC Beverage Sponsorship with Palm Tree Crew
Hemp-derived THC beverage brand Nowadays has signed an exclusive partnership with Palm Tree Crew (PTC), the hospitality platform founded by electronic music DJ Kygo and his manager, Kyles Shear.
New Spirits From Diplomatico, Greenbar, Smirnoff & More
In this new spirits roundup, Smirnoff gets a ginger guava kick, Diplomatico Rum drops a 13-year limited release and Brother’s Bond graces hotel guests with regenerative grain-whiskey.
Taste Radio: Mission, Mainstream. How Kuli Kuli Landed Target & Walmart.
Lisa Curtis, founder and CEO of wellness brand Kuli Kuli, shares the inside story of the company’s evolution – from overcoming pandemic-era disruptions to executing a bold brand refresh – and why she emphasizes a “fail fast” mindset. She also reveals what it took to steer Kuli Kuli to profitability and offers her perspective on the key to long-term success in the crowded wellness industry.
BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THC
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
Part-Time Power: Unleashing Growth In CPG With Fractional Talent
In an industry where cash is hard to come by, but insights and experts are plenty, one expert makes a case for part-time hiring as a strategy to scale up.