Beet Juice Goes Beyond Grandma
Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.
Headlines
BodyArmor Rallies its Brand Ambassadors for Star-Studded “This Is Now” Commercial
Starring brand ambassadors Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins, the spot takes some lighthearted shots at the old guard of sports drinks.
Blue Bottle Coffee Lands $70 Million in New Funding
The news comes a few days after it was revealed that Blue Bottle secured a lease for a large warehouse in Bushwick, Brooklyn which the Oakland, Calif.-based company will use as a coffee roastery, cafe and bakery.
Former Suja VP Caroline Beckman Named Thiel Fellow
Caroline Beckman left Suja in May and was recently named as part of the 2015 class of Thiel Fellows, a unique mentorship program founded by famed tech investor Peter Thiel. Beckman is now focused on the launch of a new organic food company called Novma, which she co-founded with Nina Church, a daughter of Suja CEO Jeff Church.
From Wild to Mild: Energy Drink Marketing Mellows
Despite the category’s resiliency, the fact remains that much of the aggressive imagery surrounding energy drinks is in stark contrast to the better-for-you trends currently permeating the food and beverage industries.
PepsiCo Furthers Its Foray into Craft Colas with ‘Stubborn Soda’
Amid a decline in consumption of carbonated soft drinks, soda makers are getting crafty -- so to speak.
Monster Bets Big on American Pharoah Ahead of Belmont Stakes
The New York Post reported the news Wednesday, with Ben Sturner of Leverage Agency, who facilitated the deal, telling the publication the seven-figure sponsorship deal marks the “biggest in the history of horse racing.”
Coca-Cola Unveils 100 Percent Plant-Based Bottle
The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.
BevNET Live Summer 2015 Day 2 Recap: A Call to Action
There was no hangover on Day Two of BevNET Live in New York City. Even after the conference’s Day One came to a close with a presentation on consumable marijuana -- and a two-hour cocktail reception - things went right back to serious business.
Vita Coco’s New Ad Campaign: It’s Coconut Water, Stupid.
Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.
BevNET Live Summer 2015 Day One Recap: HPP Brands Cruise Into New Beverage Showdown Finals
High pressure processing didn’t need to dominate the discussion to make a statement Tuesday, during day one of BevNET Live in New York City.
Spotlight Category: Aseptic Juice Drinks
Wondering why, after years of dominating this kids’ space, Capri Sun would reformulate, getting rid of high-fructose corn syrup, updating its design and plowing cash into marketing?
Mintel: Despite Safety Concerns, Older Millennials Consuming More Energy Drinks
Millennial consumers are increasingly aware of and concerned about energy drink ingredients, but that hasn’t slowed their consumption of highly caffeinated beverages, according to a new report from Mintel. Notably, it’s older millennials, including those with or planning for children, who are consuming more energy drinks than ever before.
KeVita to Fund Truth-In-Labeling Initiative for the Kombucha Industry
KeVita’s announcement arrives after issues surrounding the alcohol levels in the fermented effervescent beverage have resurfaced in recent months.