Review: Inject Energy
Inject is a newcomer to the energy category, and from our perspective, the product needs a lot of work, particularly in revising its branding and high-calorie formulation, before it can have any real impact on the market.
Headlines
Spacho Wins New Beverage Showdown 4, Tops 19 Other Competitive Startups
There was the dramatic announcement, the roaring audience and the jumbo check. Despite no confetti or fanfare, New Beverage Showdown 4 at BevNET Live in Santa Monica, CA, featured many traits of a rousing game show.
Review: Oatworks
2012 saw the launch of a number of new oat-based drinks, including Oatworks, a line of oat and fruit smoothies. The beverages are made with 100 percent fruit juice and puree and a proprietary water-soluble oat fiber called PromOat. Overall, the line is a solid debut and well-positioned to be a leader in the emerging oat category.
Coca-Cola Enters Dairy Industry By Investing in Core Power
The Coca-Cola Co., Inc. completed its fast-moving courtship of the dairy protein drink Core Power, bringing former Coke employee Steve Jones’ two-year-old brand into the fold.
BevNET Announces its Best of 2012 Award Winners
BevNET.com is pleased to announce its Best of 2012 award winners. Selecting from a pool of nearly 300 new product introductions, brand revamps, and line extensions, an overarching theme of health and wellness dominated this year’s list of winners. From cold pressed, high-pressure processed juices, to beverages infused with emerging functional ingredients, to natural energy drinks, the 17 award winners represent brands that have become key drivers of innovation in the beverage industry.
Cobá’s Ventura Meets With Obama To Discuss New Small Business Initiatives
As the White House administration aims to avoid the so-called “fiscal cliff,” President Barack Obama and Vice President Joe Biden met with small business representatives from a range of industries earlier this week. Cobá co-founder Arnulfo Ventura was one of those representatives and shared his ideas for change, in particular, scaled labor practices and reduced capital gains taxes.
PepsiCo Taps Brett O’Brien as New Gatorade Chief for North America
PepsiCo has named Brett O'Brien, a 12-year veteran of the company, as senior vice president and general manager of Gatorade’s North American business, according to an internal memo obtained by The Chicago Tribune. O'Brien takes the reins of the number one selling sports drink brand following the departure of Sarah Robb O'Hagan, who left PepsiCo in August.
Watch Live Now: Brewbound Session Craft Beer Conference
Brewbound.com – BevNET.com’s website dedicated to covering the craft beer industry – is hosting the Brewbound Session Winter ’12 from San Diego. Those unable to attend the event can watch…
Monster Shares Surge Following “Encouraging” FDA Comments
After weeks of seeing its stock price battered by reports linking consumption of its energy drinks to dozens of hospitalizations and a number of deaths, Monster Beverage Corp. can finally breathe a little easier.
Durbin and Blumenthal Remain Stalemated by FDA
While Sens. Richard Durbin (D-IL) and Richard Blumenthal (D-CT) continue to push the U.S. Food and Drug Administration (FDA) for greater regulation and oversight of the energy drink category, for now, all they’re getting is bureaucratic consideration.
Review: Next10 Energy
Next 10 Energy Shot is a new energy drink created by a neurosurgeon with the aim of offering a healthier and better performing product than what is currently on the market. While the product has a visually appealing design and a relatively enjoyable flavor, we're not sure as to what the point of differentiation is for this product.
BevNET Live: Over 30 Industry-Leading Sponsors and Exhibitors
In addition to one-of -a-kind opportunities to learn and network, BevNET Live attendees will be able to visit and learn from over 30 industry-leading sponsors and exhibitors throughout the course of the two-day event. Additionally, attendees will have the opportunity for in-depth discussion with best-in-class sponsors, suppliers, and vendors at the BevNET Live Expo which will take place during the afternoon of Monday, December 3, the first day of the two-day BevNET Live event.
Corn Refiners Association: New Study Alleging HFCS-Diabetes Link Is Flawed and Misleading
Undeterred by failed efforts to rename high-fructose corn syrup (HFCS) as “corn sugar,” the Corn Refiners Association (CRA) has remained on the offensive to protect the integrity of the widely used ingredient. Today, the CRA released a scathing statement denouncing a forthcoming study that specifically links consumption of HFCS with Type 2 diabetes.
Review: Live Soda Kombucha
The concept behind Live Soda seems like a good one -- at least in theory: take classic soda flavors, cut the calories, and add in some live kombucha culture. While the resulting formulation does taste pretty good, it's hard to comprehend just how many people out there will want to combine something that is a health drink (kombucha) with something that is an indulgence product (soda).