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As those of you who’ve learned to skip right over them will know, I often start my columns with an amusing or revealing anecdote, or even sometimes a mordant joke. You won’t get that this month, because that certainly isn’t appropriate when the topic of the column is the killer in our midst: Energy drinks.
BevNET’s Supplier and Services Guide is an annual resource to the 1,000+ beverage companies that turn to BevNET each year to identify and source vendors. The guide will be included in the Jan-Feb issue of BevNET Magazine, which is sent to 19,000 subscribers, and available online to BevNET’s 100,000+ monthly viewers.
For those of you who dream nightly about this kind of thing – and yes, the BevNET crew is part of that group, don’t you doubt it – we recently got some spectacular news. Symphony IRI Group, the company that provides our awesome brand sales data, has updated its information to include Wal-Mart.
In a bid to reassure shareholders and investors about safety of its products as well as the current and future growth potential of its flagship energy drink, Monster Beverage Corp. issued a recent filing with the U.S. Securities and Exchange Commission (SEC) that included a 61 slide presentation that began with the statement, “Monster Energy Products Are Safe.”
With knowledge of some legal terminology and a well-prepared plan, your brand can avoid a suffocating contract and keep investors interested. At least, that’s what a group of lawyers told BevNET Live attendees during a breakout session in which they covered everything from trademark law to buyout terms.
Startups and growing brands heard it repeatedly—investors with full pockets are waiting for your next marketable innovation. This was a steady mantra at BevNET Live in Santa Monica on Dec. 3 and 4, a conference that gathered representatives of the beverage industry from across the world to engage in panels, presentations, expositions and a sampling bar.
Eric Schnell is going Hollywood. The MetaBrand founder and CEO, who has over 15 years of experience developing and launching natural beverage brands, will appear on the reality TV show “Tia & Tamara” tonight to help advise Tia and Tamara Mowry - the twin sisters best known as the stars of 1990s sitcom “Sister, Sister” - on a new bottled herbal tea line that the pair is attempting to create.
These attempts to make over the pedestrian soda category with highbrow products seem to come every year, making for a diverse set of companies for retailers and distributors to consider. The entrepreneurs wouldn’t mind the consideration – it’s tough out there, they say, when you’re competing with the Cokes of the world. But things are starting to turn...
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Billed as a hybrid sports nutrition/energy drink, RIZE is formulated with trehalose, a naturally occurring sugar that the marketer claims provides twice the energy of glucose. For each of its two flavors, the brand features a pleasant flavor profile, but needs some work to improve its packaging, particularly in detailing the benefits of its formulation and differentiating itself from other products in the energy space.
Aiming to pump new life into its beverage division, PepsiCo is developing a range of snack-based drinks, according to The Financial Times. Speaking at Beverage Digest's Future Smarts conference in New York yesterday, PepsiCo chairman and CEO Indra Nooyi said that the company has a “whole range of products… in the pipeline that are value-added products that can be snacks made into beverages.”
In a deal that the company calls “pioneering” in its range and scale, PepsiCo announced today that it has entered into a new multi-year partnership with pop singer Beyoncé. PepsiCo has hailed the deal – estimated to be worth $50 million, according to The New York Times – as a “true creative and wide-ranging collaboration” that will expand Beyoncé’s presence in global advertising and marketing campaigns for Pepsi and support new creative projects launched by the Grammy-winning artist.
With about six weeks to go before a scheduled appeals decision concerning the Federal Trade Commission in the agency's false advertising claims complaint against POM Wonderful, the agency -- and the companies it regulates -- may soon have a good handle on the kinds of evidence it needs to substantiate scientific claims, according to a legal blogger.
While energy drinks have received a considerable amount of scrutiny in recent months, mostly from individuals concerned that the products are unsafe for children, it's the sale of Marley's Mellow Mood at a Holmdel, N.J. middle school that has a school vending agency in hot water, after some students fell ill after consuming the product.