Coke is Reliably Relevant
So if five beverage companies were to disappear from the face of the earth tomorrow (the horror!) which one would consumers miss the most? Turns out to be Coca-Cola, according…
Headlines
Source and Style in Conflict – and in Concert
The beauty of Whole Foods wasn’t just the save-the-earth strategy of organics, it was also the marketing of gourmet as a characteristic of natural. No one has ever seen fruit,…
BevNET Live: ZICO CEO Mark Rampolla to Speak on “White Space”
In the search for “white space” in the beverage category, sometimes it pays to look in the shadows of giants. That’s what Mark Rampolla decided to do when launching a new brand of coconut water, one that actually set out after Gatorade as a natural isotonic. During BevNET Live as part of the June 7 program, Rampolla, the founder and CEO of ZICO, will discuss how he analyzed the market when searching for a way to launch a new coconut water brand at a time when the category was largely unfamiliar domestically. Rampolla will also discuss the issues that can arise for entrepreneurs as they attempt to dig deep into a category with a new product while also keeping it flexible enough to adapt and change with consumer demand.
RTD Tea is Fastest Growing Category in C-Stores
While Ready-to-Drink Tea represents only 6 percent of overall bottled beverage sales in c-stores, the category has been by far the fastest growing over the last two years, according to…
CUBA Goes Capitalist
During the 2008 NACS Show, visitors were treated to an extravagant booth and display of video and skin by CUBA, an emerging, all-natural energy drink company that seemed to be…
First and First: Nantucket Nectars Co-Founder Joins First Beverage Group
Despite the common names, there hasn’t been any relationship between the employer and its newest employee until now; but in a move that adds a seasoned beverage company CEO to…
Altoona, PA to be Renamed “POM Wonderful Presents: The Greatest Movie Ever Sold”
While it’s unlikely that Coke, VA has ever benefited financially from a name that it coincidentally shares with the cola giant, POM Wonderful Presents: The Greatest Movie Ever Sold, PA…
Watered Down
What’s the problem with the water business? It turns out it’s the same problem that used to dog the water business: boredom.…
Can Boosting Brains Boost Your Sales?
With beverages that claim to help to kick-start the day, ensure a good night’s sleep and perhaps even shave off a pound or two, it seems that a person can…
G-Series Marketing Chief: Be Authentic
In this case, authenticity means making sure that a potential athletic endorses actually consumes the product, according to this video interview with Kate Denton, who is in charge of marketing…
Update on BevNET Live; Early Registration Expires Sunday; New Beverage Showdown Reminder
The June 6 and 7 BevNET Live early registration discount is coming to an end (this Sunday, seriously…so register now), but the new announcements and additions continue to pile up. …
Commodity Prices Up; Tea Makers Wary
Facing tea prices that jumped 29 percent last Tuesday and similar commodity price increases like coffee, gas or sugar, smaller Niche beverage companies and startups say they need to be…
BevNET Live: Building For Growth… Like Glaceau
BevNET.com is pleased to announce that beverage sales and marketing executive Andy Steele will be be a presenter and panel participant during BevNET Live on June 6. Steele, who has…
Slimming Prospects
Drinks that slim are on the campaign trail once more, but the platform keeps getting more complicated. One party wants to boost your metabolism: frontrunner Celsius faces competition from Function’s…