Headlines

New Hires, New Promos, New Distribution, New Products

Hiring: The Ginger People, the leading producer of high-quality ginger products in the U.S., continues its evolution with the announcement of Steven J. Brancamp as National Sales and Marketing Director.…

Pecoriello: Pepsi Next? Next!

Reports that Pepsi will be launching a new mid-calorie cola, Pepsi Next, has been met with skepticism by a leading beverage industry analyst. In a research note filed by Bill…

“Share of Bladder” — Honest Tea, Stonyfield Farm Start April 1 Early

Seth Goldman and Gary Hirshberg, two crusaders for all things organic and healthy, have recorded music videos in support of eating and drinking organic products. Sadly, the message is easily missed, as one can only listen to the songs on "mute." It's part of a viral video campaign to promote the brands and organic awareness as Earth Month (who knew April was "Earth Month?") begins. More details are at their nutty web site.

Lawsuit: LEAN Founder Sued by Louisiana Distributor

The battle for discovery and distribution is one of the oldest problems to plague beverage entrepreneurs — and that battle has spilled over into the courts in Louisiana, where a…

Taylor’s Tonics Doing Fine After Minor Fire

Singed at the edges, maybe, and a little smoky, upstart gourmet soda brand Taylor’s Tonics is nevertheless alive and well following an early morning fire on Wednesday. The fire caused…

Press Clip: What Pepsi Learns from Falling Behind

In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…

Consumers Go For Good Looks — In Packaging

Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…

Haralambos Adds Brands, And a Chunk of California

Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…