Hiring: The Ginger People, the leading producer of high-quality ginger products in the U.S., continues its evolution with the announcement of Steven J. Brancamp as National Sales and Marketing Director.…
Reports that Pepsi will be launching a new mid-calorie cola, Pepsi Next, has been met with skepticism by a leading beverage industry analyst. In a research note filed by Bill…
Michael Washburn is convinced, at least. Having put his green credentials on the line in leaving The Wilderness Society to work for a bottled water company, he’d better be. “This…
Seth Goldman and Gary Hirshberg, two crusaders for all things organic and healthy, have recorded music videos in support of eating and drinking organic products. Sadly, the message is easily missed, as one can only listen to the songs on "mute." It's part of a viral video campaign to promote the brands and organic awareness as Earth Month (who knew April was "Earth Month?") begins. More details are at their nutty web site.
The battle for discovery and distribution is one of the oldest problems to plague beverage entrepreneurs — and that battle has spilled over into the courts in Louisiana, where a…
Singed at the edges, maybe, and a little smoky, upstart gourmet soda brand Taylor’s Tonics is nevertheless alive and well following an early morning fire on Wednesday. The fire caused…
Pushed by gains in Southern California by chief rival Monster Energy, Red Bull North America is terminating its DSD network in that area, according to a report in Beverage Business…
The chief beverage buyer for Target, one of the country’s largest beverage retailers, will be discussing the best ways that entrepreneurial beverage companies can present and launch new products in…
BevNET Live’s speaker list continues to grow, with major announcements — and a preliminary agenda — to be posted in the next few days. But with just two days left…
In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…
Here’s one question most of the beer media didn’t touch when reporting on this morning’s $38 million takeout of the Goose Island Beer Co. by Anheuser Busch InBev: what becomes…
It’s been one of the quietest success stories in the beverage industry, but also one of the most easily validated: Over a four-year period, the sales of Kefir and Kefir-based…
Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…
Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…
