Ocean Spray Takes Social Route to Beverage Launch
Call it another demonstration of the two-edged sword that is social marketing: Ocean Spray’s number of Facebook fans has shot up in the past few dayys from 10,000 or so…
Headlines
BAZI Starts Buzzing Under Wildrick
She might be the new sales and marketing chief at BAZI, but Debbie Wildrick has moved the shot company onto some familiar turf. Wildrick, the former head of the beverage…
BevNET Live Adds Bolthouse, Activate, Investors, Distributors, and Natural Channel Experts
BevNET Live has added a second round of investors, marketers, distributors, and retailing and natural channel experts, as well as one secret weapon: a beverage company advisor who helped guide…
Coke Says “Close but No Caramel-Colored Cigar”
According to the LA Times, an NPR program’s much-ballyhooed attempt to crack the code of the secret formula for the original Coca-Cola — aided by Sovereign Flavors’ own David Ames…
The Flow: Neuro Goes National; Gatorade turns ‘Purp & Yellow’
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Juice Giant Bolthouse Launches Water Line
Attempting to diversify beyond its strong suite of fresh juices, Bolthouse Farms has launched a flavored water brand called Aura, and it’s got a big client already: Target stores are…
Ex-PepsiCo Marketer Hartman Off to Sea (World)
Michael Hartman is going from marketing for Pepsi bottlers to marketing for bottle-nosed porpoises — and other sea critters, bottle-nosed or otherwise. Hartman, most recently VP of Marketing for Pepsi…
The Flow: Diet Pepsi Slims Down; Barnhorn Joins Silverwood
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Ross Colbert Heads to Rabobank
Longtime beverage space dealmaker (and frequent BevNET Live speaker and panelist) Ross Colbert has departed media and consulting firm ZenithInternational for a global strategy position with international investment concern Rabobank,…
New Honest Tea Marketing Chief: “We’ve Bought Honest Kids For a While”
In announcing the hiring of Peter Kaye as its vice president of marketing Friday, the company brought on a veteran beverage marketing expert who has also worked on several major…
National Consumers’ League Complains to FTC about vitaminwater Ads
You decide. Is THIS: A) Yet another example of the wickedly snarky POS materials that have helped propel vitaminwater to the forefront of the enhanced water category? OR B) The…
Vibranz Shakes Loose CEO Cordtz
Vibranz CEO David Cordtz has resigned from the fast-growing kombucha maker, BevNET has learned. Cordtz, a veteran winemaker and former owner of the Sonoma Sparkler brand of sparkling juice, left…
Brad Barnhorn Joins Silverwood Partners As Industry Advisor
Silverwood Partners is pleased to announce that Brad Barnhorn has joined Silverwood Partners as an Industry Advisor, further enhancing the firm’s deep expertise and experience in the food, beverage and…
Weekend Beverage Headlines: O.J. Mayo, Repole bids on the Mets, and a Refreshed Pepsi Refresh
Not that they would want to, of course, but even those retreating to the friendly confines of the sports section this weekend couldn’t escape the beverage business. Especially not with…