Hansen, A-B Ink On-Premise Deal
CORONA, CA – Hansen Natural Corp. and Anheuser-Busch Inc. have forged an agreement under which A-B will manage and coordinate the sales, distribution and merchandising of Monster Energy energy drinks…
Headlines
Calorie-Burning Claim Puts Drink in AG’s Sights
HARTFORD – February 6, 2007 – Connecticut Attorney General Richard Blumenthal yesterday said his office was investigating claims by Coca-Cola and Nestle that their new drink can burn calories, saying…
Coke Lights the FUZE
FUZE, one of the last remaining core New Age beverage companies, has been acquired by the Coca-Cola Co. for an undisclosed sum, according to the Reuters news agency and a…
2007 Fancy Foods West Show Recap
View the Photo Gallery @@img1As the first national beverage tradeshow of the year, the Fancy Foods West Show is a great place to spot new beverage launches and line extensions,…
Honest Tea Announces $12 million Equity Infusion from Distributors & Strategic Investors to Support Aggressive Growth
Bethesda, MD January 29, 2007 – Honest Tea, maker of the nation’s top-selling organic bottled tea*, announced today that it has received $12 million in equity financing from three primary…
BevNET’s Best of 2006
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Redline Owners try to Depose Dietrich Mateschitz
A federal magistrate judge ruled Monday that a South Florida company does not yet have the right to depose the Austrian marketing whiz behind a wildly successful energy drink in…
Mary Minnick Quits Coke
Beverage Spectrum Editor The Coca-Cola Co. has announced that Mary Minnick, who was appointed President of Marketing, Strategy, and Innovation in 2005, will be leaving the firm to pursue opportunities…
Beverage Research Tied to Corporate Dollars
Boston, MA January 9, 2007 – Scientific research on soft drinks, juices, and milk was four to eight times more likely to yield health results favorable to companies if it…
Organic Beverage Market has reached $1.3 billion in the U.S., according to research company Research and Markets
The company has announced it is releasing a report on organic beverages in the U.S. offering. The report analyzes the forces driving the organic beverages market, such as organic “industrialization,”…
Coke Bets on Zero to Save Cola Category
CHICAGO (www.AdAge.com) – Coca-Cola zero isn’t a loser after all – it’s the long-awaited spark to revive the flagging cola business. Internal memo According to an internal company document obtained…
Coca-Cola’s Santa Claus: Not The Real Thing!
NEW YORK — This month, Coca-Cola celebrates the 75th anniversary of its dubious claim of creating today’s modern-day image of Santa Claus, when it began using illustrations of jolly St.…
PepsiAmericas Strategically Realigns U.S. Business
PepsiAmericas, Inc. plans to strategically realign its U.S. business to further strengthen its customer focused go-to- market strategy, as previously announced. Beginning Jan. 1, 2007, the company’s domestic business will…
Red Bull Price Increase in Works
Red Bull North America may be on the verge of raising distributor prices on its newest 12 oz. can. The move comes just weeks after the company raised the hackles…