Headlines

Tiger and G2 still good for Gatorade

The sales of Pepsi’s Gatorade extensions have softened, but G2 and Tiger continue to be good for the Gatorade brand, according to Morgan Stanly Research Analyst Bill Pecoriello. Pecoriello reported…

BevNET World Tea Expo Preview

The 2008 World Tea Expo will take place from May 30-June 1 at the Mandalay Bay Convention Center in Las Vegas. Over 300 exhibitors and 4,000+ buyers are expected at…

Boo Koo changes company’s name, focus, board

, BevNET Staff Writer In the wake of a financial statement in which the company reported profits falling by 93 percent, Boo Koo Beverage Company is changing its name, changing…

Coca-Cola exploring new sweetener for beverages

, BevNET Staff Writer Coca-Cola is exploring beverage applications for Truvia – the natural, zero-calorie sweetener the company co-developed with Cargill – but a representative from the company declined to…

Starbucks to roll out energy modifier

Starbucks has taken the energy drink concept out of the cooler case and moved it to the coffee bar. The  Seattle coffee chain will start offering customers a 50 cent…

Energy drinks up, CSDs down in convenience channel

Energy drink sales continued to surge while CSD sales continued to flounder in the four weeks ending April 19. ACNielsen data reported by Bank of America’s Bryan Spillane showed energy…

BevNET.com 2008 FMI show recap

View the FMI 2008 Show Photos Here The 2008 FMI Show held at the Mandalay Bay Convention Center in Las Vegas from May 4 – 7, showcased over 25 beverage…

Steaz maker draws $11 million private investment

NEWTOWN, PA, May 7, 2008 — The Healthy Beverage Company, makers of Steaz® Sparkling Green Teas and Steaz® Energy, has received $11 million in private financing to fuel expansion of…