Co-Founder Leaves Izze
Greg Stroh, the heavy metal-loving co-founder of the growing Izze Beverage Co., resigned yesterday after the company hired consumer products veteran Peter Burns as its new vice president of sales.…
Headlines
Left Coast Coke Strike Ends
Los Angeles, CA — Life at Southern California’s Coca-Cola bottling plants and distribution centers returned to normal Monday after a Teamsters local voted to end its two-week strike. It ended…
Honest Tea Launches Honest Ade
Honest Tea, the best-selling brand of organic bottled tea, has launched a new line of organic citrus quenchers named Honest Ade. The first two varieties: Cranberry Lemonade and Limeade, were…
Coke Strike Update
For Coke, it’s one up, one down when it comes to strikes at two key bottling plants. Workers at the Coca-Cola Enterprises plant in Hartford, CT voted on May 28…
Starbuck’s Turning Japanese
Seattle, Wash. — Starbuck’s Corporation announced today that it will enter the ready-to-drink coffee category in Japan and Taiwan. The combined ready-to-drink market in these countries represents more than U.S.…
7UP Creates Flight Buzz
Famed astronaut Buzz Aldrin announced today that the next time you reach UP for a can of Diet 7UP, newly reformulated with SPLENDA(R) Brand Sweetener, you could be reaching for…
COCA-COLA NORTH AMERICA ANNOUNCES FRESCA MAKEOVER
Two New Line Extensions To Accompany New Look For Venerable Brand ATLANTA, May 25, 2005 – Coca-Cola North America today announced a makeover for its Fresca brand along with two…
ZoTa Zeroing?
Burlington, VT – Green Tea soda company ZoTa Soda is trying to come up with a way to stay afloat. “We’re in the middle of restructuring right now,” said Andrew…
Coke faces Bicoastal Strike
ATLANTA — Just in time for the all-important summer season, workers at Coca-Cola Enterprise plants in California and Connecticut went on strike Monday, the Associated Press has reported. The 2000…
NESTEA DEBUTS INNOVATIVE READY-TO-DRINK TEA WITH REFRESHING COOLING INGREDIENT
ATLANTA, NESTEA announced that it will introduce in June its newest ready-to-drink iced tea product in the United States – NESTEA ICET. An exciting new addition to the NESTEA family,…
Cheerwine Gets a Toehold
SALISBURY, N.C. –Twenty years ago, the last big expansion thrust by the makers of one of North Carolina’s favorite homegrown soft drinks, Cheerwine, fizzled miserably. It wasn’t so much because…
Interstate Wine Shipments Legal
WASHINGTON – Wine lovers can’t be barred from shipping home bottles purchased from out-of-state vineyards they visit in person or on the Internet, the Supreme Court said Monday in a…
BevNET Company Spotlight: Honest Tea Brews Up Explosive New Growth in Mainstream Channels
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The Prince of Beverages: Springtime for hopefuls
@@img1 THE PRINCE OF BEVERAGES By Greg W. Prince The rookies have returned to Port St. Lucie and other baseball spring training sites. It’s an annual ritual of late winter,…