Newswire

Takeover Industries, the parent company of award-winning NXT LVL Hydrogen Water and energy shots, announced that the beverage maker’s flagship product is currently available at MAPCO Express locations.

Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade is bursting with flavor. This new recipe is Monster's twist on classic lemonade, hitting the ideal balance of tart and sweet. As always, it's mixed with the world-famous Monster Energy Blend.

Eternal Water announces it has nearly tripled its sales force, adding over 30 people to its team. This aggressive expansion comes as demand for the No. 3 selling alkaline water hits an all-time high. According to recent IRI reports,Eternal Water's24-week growth rate of 31 percent outpaced the premium water category, where it is currently a top-10 brand. Its year-over-year growth in convenience checked in at 52 percent, and US foods increased by 28.2 percent. In the natural channel, where Eternal Water has a 7.3 percent market share, demand grew by more than 47 percent over 24 weeks.

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow”), announced that Flow Alkaline Spring Water will be available to runners at the Royal Bank of Canada (“RBC”) Brooklyn Half on May 21st as part of its continued partnership with New York Road Runners (“NYRR”). Over forty thousand units of Flow will be available to all runners during bib pickup at the Pre-Party and included in runners’ recovery bags for the one-day event that will take a 13.1-mile tour through the Borough of Brooklyn, from Prospect Park to the Coney Island Boardwalk.

milkadamia, the innovative brand behind macadamia nut oil products, has announced it has added to its executive roster Brett Sardo as the new EVP International & Food Service and Alix Simmons as EVP National Sales.

LEVIA, a top selling cannabis-infused seltzer, today announced the launch of its latest seasonal flavor, Dragon Fruit, just in time for the heat! Hitting shelves throughout Massachusetts later this week, the limited-edition Dragon Fruit mimics the desired effects of LEVIA’s “Achieve” seltzer – consisting of a sativa cannabis blend that gives consumers energy for work or play – with a new, fruity flavor. 

At the Sweets and Snacks Expo in Chicago next week, May 24-26th, Joffer Beverage Company will continue Jelly Belly Candy Company’s history of innovation by bringing more fun and unique flavors to the sparkling water category. 

After pioneering the craft brewed sparkling hop water category in 2014, H2OPS is announcing a brand refresh, moving their existing IPW trademark prominently to the front of the label and expanding into cans.  Co-founder Paul Tecker explained that “IPW is our refreshing take on an IPA that is a craft brewed hop Water you can drink Wherever, Whenever and Without alcohol, calories, or gluten. It’s also easier to pronounce than our company name H2OPS, which will remain on the label, but in a smaller way.” 

BIOLYTE – touted as the world’s first “IV in a bottle” – announces its retail expansion into an additional 300+ Circle K locations across the global convenience store chain’s Southeast Division including Georgia, South Carolina and North Carolina. This growth comes on the heels of the brand’s current presence in 600+ Circle K stores within its Gulf division (Alabama, Mississippi, Louisiana and Florida) & across the South Atlantic. Created & founded by Atlanta-based anesthesiologist Dr. Trey Rollins, one bottle of BIOLYTE provides the same amount of electrolytes as IV rehydration therapy (nearly 6.5 times more than other leading sports drinks and with only one-third of the sugar) plus natural ingredients that boost energy, ease stomach illness and reduce muscle cramps.

ROAR Organic, a line of delicious hydration beverages offering a blend of vitamins, antioxidants and electrolytes for Complete Hydration that replenishes, announced that all four of its core SKUs – Mango Clementine, Cucumber Watermelon, Georgia Peach and Blueberry Acai – will now be sold at the majority of Whole Foods Market locations nationwide.

Like meditation in a mug. Superfood latte mixes for calm, zen-like focus in an instant. Blossom, a Chicago-based mental wellness company, launches a line of barista-style oat milk latte mixes to support mood, focus, and stress. 

Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has partnered with pro-surfer Koa Smith to help athletes and health-conscious consumers ‘Get Hy’. Staying hydrated is Koa’s top priority while he’s catching waves, Essential Elements hydration sticks help him replenish his electrolytes, provide a boost to his immune system and give him the energy to glide into some of the biggest breaks in the world.

Sunwink, the plant-powered brand crafting the world’s cleanest Superfood Tonics and Powders, announces their latest launch: Digestion Lemon Sparkling Tonic. Building upon the company’s mission to give all humans an easy and accessible way to incorporate plants and superfoods into their everyday lives, Sunwink’s new sparkling beverage was crafted alongside clinical herbalists to deliver its fan-favorite Digestion Lemonade Powder in a new, sparkling tonic form. 

Milkboy Swiss Chocolates will introduce its newest product, Milkboy Swiss Chocolate Drink, at the Specialty Food Association Summer Fancy Food Show, taking place from June 12-14, 2022 at the Jacob K. Javits Center in New York City. The award-winning brand will make samples of the new drink mix available throughout the three days at the Milkboy Swiss Chocolates booth #7215.  Made in Switzerland, Milkboy Swiss Chocolate Drink will be available to retailers in late June 2022 at a Manufacturer’s Suggested Retail Price of $9.95 per 1 pound tub.