Newswire

Boxed Water Is Better – the most renewable packaged water in the water aisle – is back with their extremely popular and highly anticipated line of fruit flavor options. Lemon, Blackberry, Cucumber and Grapefruit are now available for purchase on their website and will be restocked in stores soon. Crafted with Boxed Water's award-winning taste and uncompromising purity, the fan-favorite fruit flavors were quick to sell out in 2021, but are thankfully back for all sustainability-minded consumers to enjoy in 2022.

Sunshine Beverages, makers of delicious Sparkling Energy Waters and Drinks, has expanded its portfolio of Sparking Energy Drinks with the launch of Tropical Pineapple. The launch comes on the heels of this year’s majority investment from Cypress Ascendant, a strategic capital investment firm, fueling a refreshed business model, operations, and increased awareness for the brand.

Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, announced the grand opening of its state-of-the-art, 282,000-square foot facility in Middletown, Delaware. The new facility will consolidate the company’s existing Delaware operations, increase efficiency and enhance customer service. 

Adapt SuperWater from Adapt Brands recently earned certification from NSF International’s Certified for Sport program. NSF International is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic banned substances in dietary supplements.

True Nopal Ventures LLC, the original and number one selling cactus water brand in the world has announced its alignment with the Non-GMO Project.  In an effort to provide consumers with further product transparency, True Nopal Cactus Water has finalized the process with the Non-GMO Project verification.

Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, continues to stand with the people of Ukraine by expanding humanitarian relief efforts to support those in need. Building on the Company's ongoing efforts, Lifeway will release a specially marked charity relief bottle with 100% of profits going toward Ukrainian humanitarian aid with a commitment of up to $1 million.

Uncle Matt’s Organic, the nation’s #1 selling brand of organic orange juice, is excited to announce the launch of two new offerings for kids: No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% DV Vitamin C, plus 25% DV Vitamin D and Zinc for immune support. Uncle Matt’s Organic No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box is available now in packs of eight. 

O2 is proud to announce it is now the Official Recovery Drink of The NOBULL CrossFit Games, and is poised to expand its audience as a long-standing supporter of CrossFit gyms, CrossFit athletes , and fans around the country.

Califia Farms, a leading dairy-free beverage company, is announcing its new Mint Chip Oat Creamer, the latest addition to its popular line of dairy-free, plant-based creamers. Available for a limited time only, this decadent creamer combines the luscious creaminess of oat milk with the delightful flavor experience of a scoop of mint chip ice cream. It blends beautifully into hot or iced coffee and turns your morning brew into a richly flavored and remarkably creamy cup. 

Cheers, the leading alcohol-related health brand, announced the launch of Relief, a product designed to be taken the day after alcohol consumption for fast alleviation. This new, powerful addition to the Cheers lineup rounds out a system of products created to help anyone who consumes alcohol — whether they drink a little, or a lot. 

GT’s Living Foods – producer of the best-selling SYNERGY Raw Kombucha brand and authentic, fermented living foods – announced today the launch of its Begin Within marketing campaign, designed to highlight the transformative power of SYNERGY Raw Kombucha. Featuring their first ever large national ad campaign extending across multiple marketing platforms, Begin Within will share the message that positive transformation of the mind, body and spirit begins with changes from within.

California lifestyle brand Calexo is delighted to announce the launch of Watercolors, a new collection of cannabis-infused sparkling waters and an accompanying streetwear apparel line. Made with sparkling water, natural flavors, and nano-emulsified THC (5mg per 12oz can), Watercolors are precisely dosed for an uplifting and easy-to-control experience. A refreshing alternative to alcohol, Watercolors feature zero sugar and zero calories. Available in three flavors, Fuschia, Spring and Sea, Watercolors will be available in 4 pack boxes at select California dispensaries from May 2022.

Circle K announces today the exclusive release of MTN DEW Purple Thunder, a new beverage that combines the mouth-watering flavors of blackberry and plum for the ultimate berry combination. MTN DEW PURPLE THUNDER will only be available at Circle K starting May 4.

Edge Beverage has entered into a Stock Ownership Agreement with Unity Vibration Kombucha to bring forth a new sales effort, along with a re-launching of the brand nationally, through Edge Beverage’s extensive retail buyer network with national retail chains. Both companies are excited to expand sales and secure extensive chain and distribution partnerships across the country.