Diet Coke FROST Available at 7-Eleven
ATLANTA — Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke,…
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Pro Balance Inc. Adds SoBe Co-Founder to Board of Directors
CLEARWATER, Fla. — Continuing its support of a healthy and active lifestyle for adults and young people, Pro Balance Inc. and its innovative product line of The Original Protein Shot™, …
SEVA Maple Water to Launch This Spring
VANCOUVER, British Columbia — Set aside the coconut water, it’s time to pour yourself a glass of the next ‘IT’ beverage – maple tree sap. Yes, maple sap! For those…
Cheribundi Available at All 4,800 Rite Aid Stores
BOULDER, Colo. — Cheribundi, Inc., is excited to announce that two of their top-selling Tart Cherry Refresh Juice Blends are now available to purchase in all 4800 Rite Aid Stores.…
Coke Zero Extends Agreement With CIAA, Reinforces Commitment to Education
ATLANTA — Basketball fans can look forward to creating memorable moments at this week’s Central Intercollegiate Athletic Association (CIAA) Tournament, as Coke Zero brings a team of interactive activities to…
GoodBelly Projects Big Growth Amid Digestive Health Boom
BOULDER, Colo. — According to new research from MarketsandMarkets (M&M), the digestive health ingredients market in the U.S. is projected to be $495.3 billion by 2015, up from $265.9 million…
AQUAhydrate Renews Partnership With The Los Angeles Clippers
LOS ANGELES — The Los Angeles Clippers and high-performance water AQUAhydrate have signed on for another year of official partnership. The Southern California-based health and fitness water company is proud…
IBWA Opposes Bill to Restrict Bottled Water Access in San Francisco
ALEXANDRIA, Va. — The International Bottled Water Association (IBWA) issued the following statement regarding legislation being heard today by the San Francisco Land Use and Economic Development Committee, which would…
Body Armor Adds James Harden to Stable of Athlete Partners
LOS ANGELES — BODYARMOR® SuperDrink™ is proud to welcome James Harden to its impressive line-up of athlete partners. Harden, like hundreds of professional athletes and thousands of amateur athletes, has…
Celsius Secures Distribution in Middle East
BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, announced today the exclusive…
Reed’s Announces Distribution Partnership in North Carolina
LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Next Generation Beer Co. based…
New Marketing Campaign Encourages Americans to ‘Milk Life’
WASHINGTON — America’s milk companies today launched a new multi-million dollar, cross-platform campaign designed to reinforce how milk’s many nutritional benefits – including high-quality protein – can help power the…
ABA Supports First Lady’s Efforts on School Wellness
WASHINGTON — America’s non-alcoholic beverage industry applauds First LadyMichelle Obama’s common-sense efforts to strengthen school wellness policies, including support for aligning food and beverage signage in schools to reflect what…
Organic, Cold-Pressed Juices by Garden of Flavor Feature Probiotics
CLEVELAND — Numerous studies and reports document the health benefits of juicing daily as it’s an easy way to get all of the beneficial vitamins, minerals and nutrients from fruits…