Pro Balance Inc. Adds SoBe Co-Founder to Board of Directors

CLEARWATER, Fla. — Continuing its support of a healthy and active lifestyle for adults and young people, Pro Balance Inc. and its innovative product line of The Original Protein Shot™,, has announced the additions of Kevin McGovern and Bruce Paddock to its Board of Directors to further its leadership position.

Kevin McGovern was one of the three founders of SOBE, a “New Age” beverage company which was founded in 1995. Currently, SOBE is distributed in all 50 states through a vast network of over 400 distributors and is considered the fastest growing beverage company ever in its category. At the time of exit, SOBE was #1 in the Nutraceuticals Food and Beverage category and #2 to Snapple in the “New Age” category. The Company was sold to PepsiCo. in 2000 for $370 million. “The Original Protein Shot is on the cutting edge of product innovation, design and category disruption,” said Mr. McGovern. “I have been impressed with Pro Balance’s growth path, client pedigree, and management team. I am looking forward to the opportunity to serve on Board as the Company will continue to solidify itself as the #1 protein shot in North America.”

Bruce Paddock, former Paddock Laboratories Founder and Chairman, started his generic and specialty pharmaceutical business in 1978 buying distressed equipment assets out of bankruptcy. Over the next 35 years and multiple expansions, Paddock Laboratories became one of the largest generic and specialty pharmaceutical manufacturers in North America, having over 75 different types of products before selling to Perrigo Company for $540 million in 2011. At the time of sale, Paddock Laboratories was generating $230 million in annual sales with 475 employees. “My professional life has been dedicated to providing safe, efficacious products to customers at the highest level of specifications. The Original Protein Shot™ will not be treated any differently and will be held to the same standard and accountability,” said Paddock. “The idea of manufacturing and delivering our Original Protein Shot™ flavor profiles and formula consistently will be a great responsibility. I look forward to my new role as the Company continues its impressive momentum in creating a category leader.”

“We are pleased to welcome Kevin and Bruce to our Board of Directors,” commented Tom Carlin, Pro Balance’s Chairman. “These two gentlemen bring extensive experience and expertise in creating category leaders in their respective fields. We believe that Kevin and Bruce’s deep knowledge and experience will be valuable complements to our Board as Pro Balance continues to focus on growing revenue, creating shareholder value and improving the company to significant operating cash flow profitability. On behalf of our Board, we are very much looking forward to working with Kevin and Bruce as we continue to pursue Pro Balance’s many near- and long-term growth opportunities.”

About The Original Protein Shot™ and Pro Balance, Inc.

It is widely known that most people do not get enough protein in their diets to promote lean muscle growth, fat loss and to be properly energized for their active lifestyles. But that is about to change with today’s announcement of the aggressive expansion of The Original Protein Shot™,, which just made its debut at the southern Women’s Show in the Walgreens exhibitor Pavilion in Orlando, Florida.

Formulated by nutrition leader Pro Balance, Inc., with over 20 years in the fitness, health and nutritional supplements sectors, The Original Protein Shot™ is a superior way to get the most, and most easily metabolized, protein in a great tasting, convenient, nutritionally packed 3oz. package.

The Original Protein Shot™ is loaded with 28 grams of specially formulated hydrolyzed protein using the proprietary HydroMaxx™ protein blend developed by Pro Balance. The HydroMaxx™ blend requires the use of the highest grade of pharmaceutical protein providing 100% protein absorption meaning more protein is delivered to the body more efficiently. The result is the highest concentration of easily metabolized protein on the market, a full 200% more than protein category leader, Muscle Milk. It also means that with only 10 natural ingredients, The Original Protein Shot™ delivers top-grade amino acids and nutrients the active consumer needs for growth and recovery versus the competition

Combined with its unique 3oz. protein delivery system, The Original Protein Shot™ boasts a composition that is more convenient and accessible than virtually every protein supplement and protein powder available. It is lower in calories, carbs and sodium than the competition. It is also Gluten, lactose and caffeine free. For those who want additional energy, there’s a version with natural caffeine added and The Original Protein Shot’s™ 4 flavors, Tropical Mango, Wild Berry, Berry Frost and Strawberry Banana, are all natural. Each shot is expected to sell at a retail price of $2.99 per bottle.

“We have taken years and gone to great lengths to perfect our protein blends, flavor profiles and the way it is delivered to our end-customers,” said company Chairman, Tom Carlin of holding Company Pro Balance. “We know we are creating an entirely new product category for protein options, the response and excitement surrounding our shot has been tremendous as we have targeted an aggressive expansion plan while working with partners that have prioritized health and wellness.”