Accelerator Active Energy Partners With Texas Rangers Rookie Evan Carter
Accelerator Active Energy announced that it has partnered with Texas Rangers center fielder Evan Carter as its newest brand ambassador.
News
C4 Pre-Workout Powder Rebrands New Formulas
C4's workout powder debuted its first-ever rebrand featuring new, innovative formulas with harder hitting ingredients than ever before.
Q Mixers Announces Cocktail Partnership Ahead Of The 150th Kentucky Derby
Q Mixers has partnered with Churchill Downs and Tequila Herradura, the official tequila of the Kentucky Derby, the "Crown Mule" is crafted with Q Tropical Ginger Beer, Tequila Herradura Reposado and a splash of lime over ice.
Ruby Exits ‘Rubyverse’ In Search of New Worlds (& Stores)
For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.
Mark Anthony Brands, Lionel Messi Partner to Launch Hydration Drink
Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.
A TikTok Mix-Up Leads to Big Boost for Happypop
Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.
CELSIUS Energy Expands to Australia + New Zealand
Celsius Holdings, Inc. (Nasdaq: CELH), maker of energy drink brand CELSIUS, announced plans to expand into new international markets, growing the company’s global sales and distribution footprint to include Australia and New Zealand.
Sagamore Spirit Launches Second Release of Manhattan Finish Rye Whiskey
Sagamore Spirit, the leading, award-winning Maryland rye distiller, announced the return of a fan favorite Sagamore Manhattan Finish Rye Whiskey, first released in limited quantities in 2020 to high acclaim.
Julio Rodríguez and Christian Pulisic Join Candace Parker on Muscle Milk Athlete Roster, Star in “Strength for it All” Campaign
This spring, Muscle Milk is flexing with a powerful marketing campaign, a fully-loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.
100 Coconuts Launches Pure Coconut Water With Larger Cans
100 Coconuts, the fastest-growing premium coconut water brand, is excited to announce the launch of its new 16.6-fluid ounce can of 100% Pure Coconut Water, now available on Amazon and select retailers this summer.
HTeaO Launches Tea-Based Energy Shots
HTeaO, the leading iced tea franchise, announces the launch of HTeaO Energy Shots, available in four delicious fruit flavors.
Expo West: ROAR Turns Up the Volume After New Funding
We sat down with ROAR CEO Bill Lange at Natural Products Expo West 2024 for a discussion covering the brand’s retail strength, expanding distribution and new innovations across RTD and powder lines.
Taste Radio: Patagonia’s CEO Shares The Playbook On Preservation & Provisions
Ryan Gellert, the CEO of pioneering outdoor apparel and gear company Patagonia and Paul Lightfoot, the general manager of its food and beverage division, Patagonia Provisions, speak about how early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies.
Spirits Connoisseurs in California Will Now Have Access to the Ultra-Premium Terroir-Focused Loco Tequila Through a New Collaboration With ACS Beverage Co.
Loco Tequila, the artisanal crafted spirit honoring the original identity of tequila in El Arenal, Jalisco, has announced its collaboration with ACS Beverage Co. Beginning this month, ACS will oversee and manage allocations of Loco Tequila for restaurants and retailers in California.