News

CORE Launches Summer Campaign With Demi Lovato

For the second year running, Core Hydration is building its summer marketing campaign around one of its star shareholders, as the brand announced today that singer/actress and brand investor Demi Lovato will be the face of a new primarily digital-based national marketing blitz that emphasizes “balance and authenticity."

People Moves: Harmless Harvest Hires New CEO

Harmless Harvest Hires New CEO; DRY Soda Adds New CFO and VP of Sales; Red Bull Appoints New President?; Organic Valley Reshuffles Sales Department; Temple Lifestyle Makes Marketing, Operations Hires

Boxed Water Partners with Ocean Blue Project

Boxed Water, the first national brand of sustainably packaged water, continues its mission of bettering the planet through both its package and its partnerships.

MetaBrand Announces Micro-Packing Capabilities

Adding to its current capabilities in Strategic Advisory, Marketing/Design, Formulation Services and Operations Support, MetaBrand launches co-packing operations in its Edison NJ Headquarters.

BOM BOM Brands Launches Fully Baked

BOM BOM Brands, the award-winning premium adult beverage company, proves to be far from a two-hit wonder with the introduction of Fully Baked, a creamy and delicious blend of chocolate chip cookie and brownie flavors with premium Caribbean rum and Hemp Milk.

Makomas Enters MassChallenge Accelerator Program

Makomas LLC, a natural, organic beverages manufacturer announced that it has been invited to participate in the 2018 MassChallenge Boston Accelerator Program.

L.A. Libations to Act as Broker for OWYN

The Coke-aligned beverage incubator, which consults and helps to secure retail placement for emerging brands, has begun working with Halen Brands as a broker of record to grow the retail footprint of Only What You Need (OWYN) in national accounts including Walgreens and 7-Eleven.

Som Sleep Launches Nationally at GNC Stores

Som Sleep announces its NSF Certified for Sport ready-to-drink sleep supplements, Som Sleep Original and Som Sleep Zero Sugar, are now available for purchase at GNC.

Back In Service? Juice Served Here Plots Comeback

After ceasing operations and closing its remaining juice bars in December, Juice Served Here co-founder Greg Alterman, who issued the post, told BevNET that, despite facing a range of challenges, he’s confident that the brand has much more left to offer consumers.