Tequila Corrido Welcomes Jesus A. Martinez as Texas Market Manager
Tequila Corrido is proud to announce the hire of Jesus A. Martinez as Texas Market Manager, affirming the company’s commitment to growth in the Lone Star State in 2024.
News
New Flavors, New Flights: Owen’s Steps Toward “Premium” Brand Vision
As zero-proof, ‘adult’ non-alcoholic drinks continue to proliferate with no end in sight, the traditional role of a “mixer” is in something of a paradox -- if you mix a mixer with itself, is it still a mixer? That kind of thing.
Expo West: Why Pop & Bottle Needed to Launch Multiserve
In this video from Natural Products Expo West 2024, BevNET senior reporter Brad Avery spoke with Pop & Bottle co-founder and CEO Jash Mehta about why multiserve was a necessary format for the brand to compete in, how the woman-owned company has resonated with female consumers, and why the brand is growing when the rest of the cold brew coffee segment is declining in retail.
Southern Star Teams Up With Charlotte FC For Exclusive Release Special Edition Bottle of Double Shot Bourbon Cream
Southern Star, the award-winning line of bourbons and rye whiskeys from North Carolina-based Southern Distilling Company, is proud to announce the release of a special edition Southern Star Double Shot Bourbon Cream Liqueur bottle in partnership with Charlotte Football Club.
Introducing Murray Hill Club Special Release Batch #4
Murray Hill Club, renowned for its commitment to craftsmanship and innovation in the world of whiskey, debuted its highly anticipated and limited-edition expression, Batch #4.
15 STARS Fine-Aged Bourbon Announces Release of First West Bourbon, New Expression Continues Brand’s Homage to America’s First West
Award-winning 15 STARS is proud to introduce the release of their latest expression – First West Bourbon. Fans of the brand may be familiar with the previously released First West Rye, and, following a similar approach, this new expression showcases distilling excellence in America’s First West, marrying straight bourbon whiskeys from Kentucky, Indiana, and Tennessee aged 15, 9, and 7 years.
Kava Haven Unveils a Kava-Infused Non-Alcoholic Spirit
In an era where health consciousness and social connectivity converge, Kava Haven proudly announces the launch of its groundbreaking non-alcoholic spirit, offering a unique blend of relaxation, social lubrication, taste, and tradition.
Tequila OCHO Introduces New Packaging, Unifying the Brand Globally
Tequila OCHO, the world’s original single-estate tequila, today unveils a new global packaging design, which unifies the look and feel of the brand worldwide for the first time in its history and reinforces the OCHO’s commitment to proving that terroir exists in spirits, all while delivering the same agave-forward tequila made a mano y corazón - by hand and by heart.
Ghost Tequila Unveils Reposado Expression: 100% Blue Agave Tequila With a Pinch of Ghost Pepper
Ghost Tequila, a leading innovator in the spicy spirits category, is excited to announce the launch of Ghost Reposado, a premium aged 100% Blue Agave Reposado tequila enhanced with a pinch of ghost pepper.
Catalyst Spirits Enters RTD Market with Howler Head & Cola, Signs UFC Superstar as Global Brand Ambassador
Catalyst Spirits today announced it is entering the growing global Ready-To-Drink (RTD) market through its popular Howler Head brand – the original super premium banana-flavoured bourbon whiskey and the official flavoured bourbon of UFC. Howler Head & Cola is now available in Australia and will soon be available in other international markets.
iichiko, Japan’s Leading Shochu Brand, Debuts Their Most Unique Expression ‘iichiko Special’
iichiko, Japan’s leading shochu brand, has announced the launch of its latest release, iichiko Special, available at select retailers across the United States beginning today. Headquartered in the Oita Prefecture on Japan’s Kyushu Island, iichiko has set the gold standard for shochu since its debut in 1979.
Veteran Beverage Marketer Tony Bagnulo Joins Instigate as VP Trade Marketing
Richard Leslie, President of Atlanta-based agency, Instigate, today announced spirits industry veteran Tony Bagnulo has joined the firm as vice president of trade marketing. Bagnulo has 20 years’ experience in beer, wine and spirits marketing, and will lead the agency’s efforts with 21+ products in the on and off premise trade strategy, program development and activation as well as experiential marketing and sales support.
Buzzard’s Roost Launches New Customer Loyalty Program
As a Buzzard’s Roost Ambuzzador, members will receive perks that will include: An exclusive lapel pin and loyalty card entitling them to a complimentary experience at the Buzzard’s Roost Whiskey Row Experience after the purchase of any six bottles Buzzard’s Roost whiskey; Early access to purchase new whiskey releases at Whiskey Row Experience.
Flyers Cocktail Co. Partners With Midwest Distributors for Expansion of Hemp-Derived Cocktails in the Kansas City Metro Area
Flyers Cocktail Co. has announced a new partnership with Midwest Distributors to expand into the Kansas City Metro area. Flyers and their unique low-calorie hemp-derived cocktails can now be placed in retailer locations within the Johnson, Wyandotte, Douglas, Leavenworth and Miami counties.