Local Weather, the 100% recyclable sports drink known for its innovative approach to hydration for athletes, creatives and makers of all kinds, is introducing a refreshing, new Wildberry flavor to its lineup.
America’s number one cocktail is… still number one. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023, followed in popularity by the martini and Moscow mule, according to new data released by CGA from NIQ.
The BIG3 announced the return of longtime partner Monster Energy for the 2024 season. In addition to being named the Official Energy Drink of the BIG3, Monster Energy will activate in each of the league’s 10 arenas and present the third annual Monster Energy BIG3 Celebrity Game on August 18, 2024, at TD Garden in Boston, MA.
Fabrizia Spirits, the leading limoncello producer in the United States, announces their newest innovation, a ready to serve Limoncello Spritz.
Tilden, the premium non-alcoholic cocktail brand, announces the appointment of Kate Palmer as Vice President of Sales.
Why is a performance energy and protein brand expanding into the breakfast set? Ghost Lifestyle co-founder, CEO and self-described “cereal aficionado” Daniel Lourenco said “that’s the easiest question of all.”
The United Soccer League announced a landmark partnership with Electrolit, which will serve as the official hydration partner of the USL.
Saint James, the line of Certified Organic and sustainably-packaged ready-to-drink iced teas founded by John Ferolito (AriZona Iced Tea), announced their official title sponsorship of Stagecoach, the nation’s largest country music festival, taking place from Friday, April 26 to Sunday, April 28 at the Empire Polo Club in Indio, CA.
Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduce Casamigas Jalapeño Tequila, the newest addition to the Casamigos family.
Athlete-founded beverage brand Coco5 is excited to announce the launch of Fuel The Fight, an impactful partnership with the American Cancer Society and Coaches vs. Cancer.
Wherehouse Beverage Co., makers of WYNK and COUNTDOWN cannabis-infused beverages, is excited to launch a brand-new addition to the COUNTDOWN family: COUNTDOWN ENERGY, a 10mg, hemp-derived THC energy drink infused with 100mg of caffeine.
Adult non-alc retailer Boisson will be restructuring the company under chapter 11 bankruptcy protection, citing financial challenges amidst an “overly aggressive expansion plan” and the “inefficient deployment of capital.”
The City of Kyle Economic Development and Sovereign Flavors are excited to announce the grand opening of their brand-new manufacturing facility at 341 Plum Creek Meadows in Kyle, TX.
What happens when a small, but influential, retailer unexpectedly closes all of its stores? What does its closure say about the trends it embraced? The hosts discuss. They also test out a “nu” machine that produces on-demand plant-based milk and highlight a motley crew of RTD beverages.
