Honest Kids Juices Added To SUBWAY Fresh Fit Kids Meal Menu
Honest Kids varieties are certified organic and sweetened only with fruit juice, and at 35 calories per 6 oz. juice box, Honest Kids Super Fruit Punch has a light and refreshing taste.
News
BevNET Podcast Ep. 28: Gatorade and the Gatekeepers of Sports Drinks with ESPN’s Darren Rovell
BevNET’s podcast team met with Rovell at his home in New Jersey for a broad discussion on the current state of the sports beverage category, one that offers an insider’s take on the segment’s gatekeepers, from boardrooms to locker rooms.
Trimino Protein Water Shares Business Outlook Update
Peter Dacey, co-founder and CEO of Miami Bay Beverage (MBB), maker of trimino, cites an aggressive business strategy, early retailer acceptance and a well-positioned product as reasons for the brand’s 400+% growth, year over year, with expectations for a strong finish in 2016.
Cargill Introduces First Non-GMO Verified Products
Annual sales of Non-GMO Project Verified products have increased from $348.8 million in 2010 to more than $19 billion as of March 2016.
Usquaebach Scotch Whisky Announces New Cask Strength Blended Malt, the An Ard Ri
Usquaebach Scotch Whisky, (pronounced “oos-ke-bah”) an artisinally crafted, hand-blended Highlands Scotch imported by family-owned Cobalt Brands, announces the release of its first new blend in nearly 25 years, the Usquaebach An Ard Ri Cask Strength. Translated from Gaelic as “the high king,” the An Ard Ri is an ultra-premium, high-proof blend of more than 20 single malt casks, aged between 10 and 21 years.
ZÜPA NOMA Hires Jennifer Berliner as Director of Marketing
Berliner joins ZÜPA NOMA with vast experience in brand strategy and execution of channel and customer specific marketing programs. Most recently, she led Shopper Marketing at top national retailers for three of PepsiCo’s $1.5B+ food & beverage brand portfolios: LiptonTea, Hydration, and Frito-Lay multipack snacks.
Cheerwine Invites Fans to Join the Cheerwine Authentic Soda Society
While the fan club was established in 2015, Cheerwine, the family-owned soft drink from North Carolina, has just launched its new incentive-rewards program for Tastemakers (name for fan-club members). Each month, Tastemakers can earn points toward prizes by completing a new challenge.
CSPI Sues PepsiCo Over Marketing of Naked Juice
CSPI faults PepsiCo with misrepresenting some Naked products, including the brand’s “Kale Blazer,” by claiming that they "predominantly consist of high-value ingredients," but in actuality are mostly comprised of orange and apple juice.
National Beverage Responds To Misconduct Claims In Glaucus Report
The Glaucus report sparked an 8.2 percent drop in NBC’s stock on September 28, according to an article in The Wall Street Journal.
Sparkling Ice Teams With “Trolls” Movie For New Campaign
Leading up to the film’s November 4th premier, Sparkling Ice will kick off its “UnconTROLLable Flavor” campaign, which will feature a variety of elements including a major sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program that will offer over 3,000 prizes throughout the 3-month program.
The Macallan Unveils Double Cask 12 Years Old
The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavor style in an expression of The Macallan, which creates a complex yet approachable flavor profile.
Powell & Mahoney Craft Cocktail Mixers Announces New Website
The website highlights their extensive portfolio of award-winning cocktail mixers, and introduces an updated logo which includes their updated tagline, “Craft Cocktail Mixers.”
Barton 1792 Distillery Releases Limited Edition High Rye Bourbon
The flagship product of the collection, 1792 Small Batch, is well known for using a higher percentage of rye than most bourbons, but this special edition High Rye Bourbon brings an even more intense amount of rye to the mash bill. Although very limited, expect to see annual releases of this robust bourbon after its initial release this fall.
Pernod Ricard Introduces Chivas Regal’s First Blended Malt Scotch Whisky
Created in tribute to the passion and dedication of five generations of Master Blenders, Chivas Regal Ultis captures the essence of Chivas Regal by using only five of the most precious signature single malts to represent the style and diversity of the prestigious Speyside whisky region.