News

Inside the Evolving On-Premise Landscape: Spirits, RTDs, and What’s Next – CGA by NIQ Q2 2025

The U.S. On-Premise beverage alcohol market is shifting fast—and this exclusive CGA by NIQ x BevNET report uncovers where the momentum is heading. From Tequila overtaking Whiskey as the top-performing spirits category to RTDs dominating growth charts with double-digit gains, the data reveals both challenges and exciting new opportunities across the Bev Alc spectrum.

The Zero Proof Playbook: Former Sommeliers On Crafting A Non-Alc Lounge

Former sommeliers at The French Laundry, Ian and Carly Blessing have applied their hospitality expertise to All the Bitter Zero Proof Lounge: a non-alcoholic tasting lounge that combines on-site production of the couple’s bitters line, educational tours, cocktail flights, a full zero-proof bar, local snacks, and a curated NA bottle shop under one roof.

How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market

Mixers sit at an odd place in the ever-evolving beverage industry. Last year, sales in mixers fell alongside a rise in adult non-alc sales. In turn, mixer brands have positioned themselves as elevated zero-proof options and cocktail ingredients – some have even tried their luck in the ready-to-drink aisle.

Matcha With a Mission: Equitea Pivots To Café Concept

After losing its sole co-packer and walking away from an investment deal, Equitea is pivoting away from adaptogenic RTD teas into a "matcha studio" concept to better connect with its community-based mission.

Taste Radio: The Hip-Hop Icon Building A Whiskey Brand For Everyone

A hip-hop icon. A lifelong bond. A shared passion for craft spirits. And a warehouse full of aged whiskey. When these elements came together, they gave rise to Amber & Opal, a premium honey botanical rye whiskey that’s turning heads in the spirits industry.