This week’s gallery includes a fashionable energy line from podcaster Alex Cooper’s Unwell Beverages, the return of a fan-favorite flavor for a classic soda brand, and the latest innovations in plant-based milk alternatives.
Unwell Beverages
After launching last year with a line of female-focused hydration drinks, podcaster Alex Cooper is expanding her beverage platform with Unwell Energy, available in four flavors: Cherry Lime, Passion Fruit Orange Guava, Watermelon and Pineapple Coconut. Each 12 oz. can contains 150 mg of caffeine from green coffee extract, electrolytes, B vitamins and real fruit juice with just 3 grams of sugar and stevia. The line will retail for $2.69 per can and launches exclusively in Target stores this month. For more information visit drinkunwell.com.
Slice
You know what they say about an apple a day: Suja Life’s “Healthy Soda” brand Slice has launched its latest flavor, Apple. The flavor was produced in response to feedback from fans of the original Slice soda brand from the 1980s, which featured an Apple flavor. Each 12 oz. can is made with 5 grams of fiber, 40 calories and just 4 grams of sugar. A limited number of cans are being offered this week as a giveaway promotion on Instagram, with a proper retail launch coming in Target next month. For more information go to www.slicesoda.com.
Planet Oat
Planet Oat, the leading U.S. oat milk brand owned by HP Hood, has partnered with TV series “Emily in Paris” for a co-branded White Chocolate Raspberry Oatmilk Creamer. Available in 32 oz. bottles and now rolling out to national retail accounts, the LTO helps promote the show’s fifth season, premiering this month. For more information go to planetoat.com.
Maïzly
Packaged corn milk brand Maïzly is launching its refrigerated dairy alternatives in New York retail and on-premise accounts. The line includes Original and Chocolate varieties sold in 32 oz. cartons and can be found online for $11.98 per 2-pack. For more information visit maizly.com.
Yuzuco
The Yuice is loose. Citrus products supplier Yuzuco has launched Yuice, a line of acid-adjusted “super juices” intended for on-premise foodservice accounts, with consumer-facing 13 oz. bottles retailing for $10 each. The lemon and lime juices are shelf-stable and are “engineered to include the essential oils typically lost in conventional juicing,” leading to a fuller flavor. For more information go to theyuzu.co.
Blind Tiger
Canned mocktail brand Blind Tiger is now offering its take on a classic Paloma with Grapefruit Fizz, a low calorie NA drink containing just 4 grams of carbohydrates from real fruit juice and sweetened with stevia. For more information visit blindtigerspiritfree.com.
BLU Energy
BLU Energy is introducing its canned energy drinks in a 4-count multipack format, launching in select retailers next month. The company is aiming to provide a “high-visibility” package that can fit on both dry shelves and in retail coolers. For more information go to bluenergydrinks.com.