The evolution of the sports nutrition category has been riddled with a range of so-called groundbreaking formulations and chemically manufactured ingredients that are often advertised as “developed for the highest athletic performance.” Yet with the recent exception of coconut water, the infusion of protein into sports drinks represents an added ingredient with the most definable appeal to consumers, and in particular, serious athletes.
SALT LAKE CITY, UT–(Marketwire – Jun 27, 2012) – Innovative Health Solutions LLC (IHS), the maker of H2O Overdrive™ and H2O Overdrive HYDRATE™, announced today that professional soccer player, Todd…
New York, N.Y. (July 12, 2012) — SK Energy, the energy shot founded by Curtis “50 Cent” Jackson and innovative entrepreneur Chris Clarke, today announced that MTV “Jersey Shore” reality…
Melville, New York (July 12, 2012) – Catherine Armstrong, VP of Corporate Communications at Comax Flavors, was recently honored for twenty-five years of volunteering with the SCO Family of Services,…
Funds Will Aid Company’s Ongoing Support of Semper Fi Fund and America’s Fund Novato, CA (July 11, 2012) — Patriot Beverage Co., creators of ReUp energy drink, have launch a…
HOUSTON, TX (Jul 9, 2012) – Dewmar International BMC, Inc. (OTCBB: DEWM) (OTCQB: DEWM) announces that it plans to aggressively pursue adding a number of popular and ‘newcomer’ hip hop…
Brooklyn, N.Y. Howard Smith, Jr, President of Virginia Dare Extract Company, is pleased to announce the appointment of Henry W. Todd, Jr. to the position of Vice President – International. …
With distribution in over 100,000 accounts across the U.S., Honest Tea has now set its sights on increasing brand awareness and, today, launched its first integrated marketing campaign. Dubbed "Refreshingly Honest," the campaign will emphasize Honest Tea's use of healthy and organic ingredients and incorporates a variety of ad mediums including television, social media, and outdoor signage.
CHICAGO, IL (JULY 9, 2012) – MADE Drinks Co. has expanded distribution of it’s MADE® Organic Lemonades through new partnerships with Gasko & Meyer, Inc of Lake Huntington, NY and…
Calling Under Armor’s lawsuit against the company “a prime example of trademark bullying by a corporate giant,” Body Armor says it’s ready to do battle with the sports apparel company. In its first response to the trademark infringement lawsuit filed by Under Armour in April, Body Armor, a multifunction beverage, stated that “it is nearly impossible that consumers or retailers of either brand would confuse the two” and vowed to fight what chairman Mike Repole called a “ridiculous” claim.
Art show and red carpet event in Las Vegas on Friday, August 31 will include work of 20 finalists, announcement of grand prizewinner, and a special MMA artist showcase LAS…
CINCINNATI, July 16, 2012 /PRNewswire/ — Sunny Delight Beverages Co., a leading producer of fruit-based drinks in North America, today released its fourth annual Sustainability Report. The report details the…
Parsippany, NJ (June 22, 2012) — A worldwide leader in nutritional innovation for more than 75 years, DSM Nutritional Products offers manufacturers of foods, beverages, dietary supplements, and infant formulas…
Bethel, Maine (July 12, 2012) — Black Bear Energy, LLC. is proud to announce that they have entered into distribution agreements with four Anheuser-Busch distributors in the state of Maine…
