TRUFF built its reputation by breaking the rules. As the company expands beyond its viral hot sauce with a major rebrand, new product lines, and a retail-focused growth strategy. In this episode, co-founders Nick Guillen and Nick Ajluni talk about how they are scaling the business without losing the edge that made it a phenomenon.
Ryl Tea has added a $20 million Series C investment to fuel retail and distribution growth in mass and club channels.
Columbia Distributing and Hayden Beverage are officially teaming up in the Pacific Northwest.
Uncle Nearest Premium Whiskey is possibly closer to new ownership after its court-appointed receiver announced today he has signed a non-binding letter of intent (LOI) to sell nearly all of the brand’s assets to a Black-owned investment firm.
Kevin Hart’s protein shake and supplement brand VitaHustle has received an undisclosed equity investment from private equity firm Axum Capital Partners.
Reyes Beverage Group’s mega deal for 11 RNDC markets closed at the end of business on Friday, adding 38 million cases to its more than 360-million-case business.
BodyArmor, the Coca-Cola Company’s premium sports drink brand, is exploring new formats for hydration with BodyArmor FIT, a new caffeinated sparkling sports drink line aiming to broaden the brand’s use occasions for consumers.
JOUS enters the hydration category with a product that sits somewhere between a juice drink and a sports drink, combining 45% juice with added magnesium and sea salt for a more functional positioning.
Lionel Messi is a global sports icon and had a deep-pocketed strategic partner at his side. So why did his sports drink brand Más+ fail? The hosts break it down and also discuss how protein snack brand Wilde is turning heads with a new take on a cheesy cracker. Plus, Patrón’s Roberto Núñez & David Rodriguez reveal how the leading tequila maker scaled globally without sacrificing its handcrafted roots.
This week's new product gallery features the requisite dose of protein and THC, plus releases from Trip and Magic MInd to help keep summer stress at bay.
Trek One Capital is expanding its holdings in plant-based CPG with a pair of acquisitions: flax milk brand Good Karma Foods and protein bar maker No Cow.
Three former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an injunction from their former employer, so long as they do not share or use confidential information in their new roles.
When Megan Klein founded Little Saints in 2021, the non-alcoholic spirits category was just getting started.
Shakeology, the premium protein mix brand launched by wellness company BODi, has partnered with broadline distributor KeHE and launched into 80 Sprouts Farmers Market locations across the country.
