Suja Finds Growth Via D2C, Category Momentum

The California-based cold-pressed juice maker’s strong performance over the course of the last 12 months — dollar sales of its refrigerated organic fruit drinks across MULO plus-convenience were up 517% to $18.6 million through August 18, according to IRI — is a welcome sign for both the Coca-Cola owned brand and the cold pressed juice category as a whole.

Unovis Snags Speranza From 301 Inc.

Pete Speranza, former business development principal at 301 Inc, General Mills’ venture arm, left the company on August 14 and will join venture firm Unovis as an operating partner.

Aramark Acquires Joyride Distribution Services, Brand Set to Re-Launch

Joyride Coffee has secured a partnership with food and beverage service provider Aramark Corporation to cover distribution and equipment service for both existing and future office accounts, the company announced Friday. Under the terms of the deal, Aramark has acquired all assets of Joyride’s delivery business and will create a new division, called Joyride by Aramark.

Black Stag Launches Iced Latte Line

As the demand for lower sugar beverages grows, Horseshoe Beverage Company, maker of Black Stag premium, craft coffee beverages, is introducing a new ready-to-drink coffee to consumers.

Wild Barn Coffee Set to Donate 100% of Profits to Help Wildfire Relief Fund

With historic wildfires ravaging the western United States, Boulder, CO. based coffee company Wild Barn Coffee, led by co-founders Jenny Verrochi and Alyssa Evans, is dedicating 100% of their profits of Wild Barn Nitro Cold Brew Coffee on National Coffee Day, September 29, 2020 to the California Wildfire Relief Fund. 

People Moves: Vanessa Walker, Lee Brody Join 100 Coconuts

New York-based coconut water brand 100 Coconuts announced last week that Walker has joined the startup as board member, while fellow beverage marketing veteran Lee Brody is coming on as an advisor. Elsewhere, Keurig Dr Pepper (KDP) veteran Charles Murray has joined Boxed Water is Better as the brand’s Director of Operations overseeing R&D, production and distribution.

PepsiCo Announces New Renewable Electricity Target

PepsiCo Inc. (NASDAQ:PEP) today announced a new target to source 100% renewable electricity across all of its company owned and controlled operations globally by 2030 and across its entire franchise and third-party operations by 2040.

Kill Cliff Announces New CBD Flavor

Kill Cliff, the clean energy drink company, just added a fourth CBD beverage to its already impressive arsenal- Strawberry Daze.

Distribution Roundup: Celsius Adopts DSD for Target Stores

Celsius Adopts DSD for Target Stores; Rowdy Mermaid Launches Ecommerce Platform; Hubble Adds HiTouch Distribution, Expands Whole Foods; Tea of a Kind Launches New Flavors in Southeast and Midwest; The Bitter Housewife Adds PacNW; KÖE Kombucha Adds SoCal 7-Eleven