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One brand is preparing for a regulatory shakeup. Another just landed in Target with $24 million in fresh capital. The Taste Radio hosts discuss BRĒZ’s bet on a future beyond THC, Stars & Honey’s leap from DTC success to a nationwide Target launch, and how brands are reinventing Shirley Temples, protein bars, and Rice Krispie treats for a new generation of consumers.
Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.
Most founders build to scale, but Adam Kost, founder of ready-to-drink (RTD) brand Dirty Shirley, built to prove.
At BevNET Live Summer, KarpReilly's Hank Spring explained the current landscape of beverage investment and how the PE firm strategizes its funding role.
Hemp industry advocates are celebrating the inclusion of pro-hemp language in a recent White House letter to Congress.
The execution is solid, offering approachable flavors that lean lighter and more restrained than many competitors in the category.
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Algae Cooking Club’s funding round and BRĒZ’s strategic pivot, plus SmartSweets founder Tara Bosch’s second entrepreneurial act and a legal battle between two electrolyte beverage makers.
Like all consumer trends, the circle came back around and consumers started craving flavor again and before we knew it, hard soda was back. Producers are hoping this time the trend is stickier (but maybe less syrupy).
Diageo CEO Dave Lewis is reportedly slashing jobs as part of a reorganization of the struggling alcohol giant, whose portfolio includes Guinness, Johnnie Walker, Smirnoff, Smithwicks, Baileys, Captain Morgan, Crown Royal and Casamigos.
After launching its Spiked Pop hard soda in February, Owl’s Brew is shaking up its portfolio again with a line of NA mixers.
The founders who built NÜTRL into Canada's top vodka soda are putting that playbook to use again, this time with tequila.
At BevNET Live in New York City, Athletic co-founder and CEO Bill Shufelt dug into how he’s tackled the brand’s scaling, how passion and authenticity have been key to Athletic’s resonance with consumers and why investing in grassroots marketing was important for the business.
In beverage distribution news, sports drink Coco5 hits World Cup cities' airports and smartwater enters PVOLVE fitness studios.
A federal judge has blocked the USDA from allowing five states to prohibit SNAP recipients from using benefits to purchase soda and candy, ruling that the agency exceeded its authority.