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G FUEL is teaming up with Capcom once again for their second energy drink flavor inspired by the iconic Mega Man franchise, Mega Man Rush, which is now available for pre-order at GFUEL.comas a Collector’s Box bundle and standalone 40-serving Tub while supplies last.
After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.
Vervet, a farm-to-can sparkling cocktail line, announced yesterday it is winding down its business after the marketing costs required to compete with the recent influx of other RTD cocktails made the business unviable.
The Plug Drink (“The Plug”), the leading all-natural plant-based recovery brand focusing on liver health, is delighted to announce an extensive expansion in its distribution network through successful partnerships with six key distributors across eight new markets.
Premium mixer brand Mixly hits 80 HyVee store shelves while both kids drink maker PLEZi and adaptogenic iced tea company Space Tea go into Sprouts Farmers Markets. Non-alc marketing firm SipSteady partners with Handcrafted Wines and Spirits to bring more zero-proof brands to Midwestern store shelves.
Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.
After Matt Matros sold Limitless to KDP in 2020, the serial entrepreneur wasn’t one to spend much time doing nothing. Now, Matros is looking to the backend of the business with a trio of new ventures, including BrandRock, a specialized CPG insurance firm launching this month.
CoAqua, the leader in super-premium coconut water, is thrilled to announce its availability in all Bristol Farms and Lazy Acres locations.
A team of beverage experts totaling close to 100 years of experience in generating best in class beverages, are proud to announce their entrance into the cannabis industry with the launch of The Drinkable Company.
The Jack Daniel Distillery introduces Distillery Series selection #11, a Tennessee Whiskey finished in añejo tequila barrels, which marry the flavors of agave and oak.
Following its recent successful expansion into Texas, Barcode, the leading fitness drink for hydration is thrilled to announce its rapid progression into a second division of Albertsons Companies in less than a month.
Barrell Craft Spirits (BCS), the original independent blender of unique aged, cask strength whiskey since 2013, launched Barrell Bourbon Batch 035 and the highly-anticipated Rye Batch 004.
Sap’s Hydration drink, the trending sports drink created in Austin, Texas is now available in Houston, Texas.
Hudson Whiskey unveils its latest limited-edition offering in partnership with the New York Mets. The New York-made duo have teamed up to release a limited edition bottling of Hudson’s award-winning fan-favorite, Bright Lights, Big Bourbon, as the “Official Bourbon of the Mets.”