Beyond Meat Launches Protein Drink
Beyond Meat is testing how far it can take its plant-based protein concept with its latest innovation, Beyond Immerse, a functional protein drink line launching Thursday as an ecommerce exclusive LTO.
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Lifeway To Launch Kefir Butter, Eyes Record Sales on GLP-1 Tailwinds
On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.
Cove Soda Appoints Bryan Crowley as CEO
As it works to grow its presence across the North American market, Canadian functional beverage maker Cove Soda has named Bryan Crowley as CEO. Crowley, a career beverage executive, most recently served as CEO of gamer energy drink brand G Fuel.
Odyssey Elixir Unveils Total Brand Refresh, Including New Name
Odyssey Elixir is taking “New Year, New You” all the way as the company unveiled this week a comprehensive brand refresh, including new packaging and a new name: Odyssey Functional Energy.
BodyArmor, DripDrop Launch Fresh Hydration Innovations
BodyArmor is broadening its advanced hydration offerings with its first major innovation of the new year: BodyArmor Flash I.V. Caffeine Zero Sugar; Plus, electrolyte drink mix maker DripDrop launched its new Zero Sugar Plus line this week.
New RTDs From K-Pop’s G-Dragon, Salt Point, and Rancho La Gloria
Winter ready-to-drink launches include fermented rice seltzers, yerba mate refreshers, and Greek canned cocktails, plus a K-Pop superstar-backed wine highball and tallboy cans from two big names.
Texas Drink Makers Emphasize Gut Health At Winter FancyFaire
Founders’ faith in the gut-health beverage trend showed no sign of slowing at the Specialty Food Association’s Winter FancyFair this week. From live-culture water kefirs to the expanding set of…
Taste Tomorrow Ventures Backs Trip Mindful Blend
Trip has quietly expanded its investor base, with Taste Tomorrow Ventures the latest to back the growing relaxation drink brand.
SEMCAP Closes First Fund At $125M
Growth equity fund SEMCAP announced today its inaugural Food & Nutrition fund closed at $125 million, garnering commitments from a base that spans strategic investors and leading food brokers from across the industry.
Coke Reportedly Halts Costa Coffee Divestment After Bids Fall Short
Despite previous talks with “a small number of potential bidders,” Costa Coffee appears likely to remain under The Coca-Cola Company’s ownership for the immediate future.
Lionel Messi’s Love for Sprite & Wine Sparks Coke Stock Surge
An offhand comment in an interview with the Argentine soccer superstar inadvertently sent Coca-Cola's market valuation soaring by over $10 billion.
![Hemp Ban Deadline Could Be Extended Under New Bill [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2025/11/05124459/bevnet_drafthemplegislation_thumbnail-150x150.jpg)
Hemp Ban Deadline Could Be Extended Under New Bill [Updated]
An Indiana congressman has proposed legislation to push back the upcoming hemp ban for three years, allowing more time to carve out a regulatory framework for hemp products.
Vita Coco Expands Partnership with U.S. Soccer Star Weston McKennie
Vita Coco is expanding its partnership with U.S. Men’s National Team midfielder Weston McKennie, naming the soccer star a global brand ambassador.
Taste Radio: Celebrity CPG? Hardly. For Caliwater, The Grind Is Real.
The hardest part of building a consumer brand? It’s not the product; it’s everything that comes after. Caliwater co-founder Oliver Trevena, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, opens up about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take.