High End Dry: Retail Startup Sèchey Promotes Non-Alc Category with Boutiques
As consumers continue to cut their alcohol intake and embrace zero proof alternatives, startup retailer Sèchey is working to ensure that shoppers looking for non-alc beer, wine and spirits don’t get hung out to dry. Founded in 2021 by CEO Emily Heintz, Sèchey (French for ‘dry’) is a South Carolina-based retailer specializing in non-alcoholic beverage alternatives.