Push Matcha Brazil Brings THE OG Functional Matcha Latte With Creatine and Fiber to the US

Japanese matcha, creatine and fiber in a single stick, launching this January in the US

Bruno Rohlfs, Forbes 30 Under 30 honoree and former investment banker, founded Push Matcha in Brazil in 2021 and built it into the #1 matcha brand in Latin America; this coming January, he brings it to the United States with a new product, THE OG Functional Matcha Latte, alongside co founder and chairman Georgios Frangulis, founder of Oakberry.

The launch rides one of the biggest shifts in American wellness: creatine has become one of the most talked about supplements in the country, posting the largest jump in use of any supplement in 2025, yet most people still take it as a scoop of powder in a shaker, with a reputation for bloating that keeps many away.

Matcha is one of the fastest growing drinks in America and still a small fraction of coffee, yet the category has no clear winner, as most brands remain rooted in ceremonial home preparation that few people repeat every day. It is designed for everyday life: the morning commute, the gym bag and the desk, with the quality of a ceremonial ritual and the ease of a stick pack.

THE OG puts creatine where people already want to be every morning, in a matcha latte: each stick combines 1.5 g of first harvest ceremonial Japanese matcha with a 1.5 g dual creatine complex of creatine monohydrate and creatine HCl, 4 g of prebiotic fiber, L theanine, magnesium and vitamins, in a lactose free latte base with zero sugar; a convenient daily dose with no scooping or complicated preparation, no bloating from creatine, and a smooth, creamy taste instead of the grassy one most people expect from matcha. It comes in a 7 stick Week Supply for first time drinkers and a 30 stick monthly supply on subscription.

"Matcha was always a good habit, Push makes it matcha on steroids, with creatine and fiber built in, so the girl who loves matcha and the guy who lives on creatine finally drink the same thing," said Bruno Rohlfs, founder and CEO of Push Matcha Brazil.

At launch, it will be available this coming January at pushmatcha.com, on TikTok Shop and Amazon, and events will take place in Miami, New York and Los Angeles, with dates to be announced.

About: Push Matcha makes functional matcha lattes for daily life, combining Japanese matcha with creatine and fiber in a premium ritual designed for modern routines; the brand launches in the US this January. Learn more at thefutureofmatcha.com and on Instagram at @thefutureofmatcha.