Ghost Releases Limited Edition 7UP Flavored Energy Drink
The lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio partner.
News
Taste Radio: Building An Under The Radar Superstar. How Toom Is Taking Over.
After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother’s basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America.
How Can Brands Turn Gameplay into Growth?
Gaming isn’t yet a core marketing channel for most food and beverage brands, but as time spent in games increasingly rivals time spent on social media, it’s emerging as a powerful growth engine for converting awareness into transactions.
People Moves: 100 Coconuts, Casa Azul Update Leadership Team
Beverage industry brands Casa Azul, 100 Coconuts and Pressed Juicery have announced new leadership roles from senior executives to operations and sales.
No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
No Sleep Beverage, whose portfolio includes popular lifestyle brands Juliet Wine and Madre Mezcal, will expand from a venture and consulting firm to full portfolio operator – kicked off through the acquisition of three independent brands and plans for further acquisitions.
Pablo’s Mate Signs with LAD, Preps Soccer-Themed Summer Campaign
As yerba mate’s profile in the U.S. continues to grow, Los Angeles-based startup Pablo’s Mate is feeling bullish that it can help grow awareness for the tiny brand as it prepares for a big marketing push this summer.
Mark Anthony Brands to Acquire Finnish Long Drink
Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink (RTD) canned cocktail. The company expects the transaction to close in the coming weeks.
Suja Life Files for IPO
After submitting a draft registration statement last year, Suja Life Inc. has filed for a U.S. initial public offering (IPO), revealing total 2025 revenue of $326.6 million.
Taste Radio: Flops Or Future Hits? Rethinking Failed CPG Products.
Were they flops – or just ahead of their time? In this episode, the hosts dig into one of the food and beverage industry’s most intriguing debates: whether discontinued products failed because they were poorly conceived, or because the market simply wasn’t ready. They also debate whether returning some Reese's products to classic chocolate recipes could spark a ripple effect across the category.
People Moves: BRĒZ Founder Transitions, Throne Adds Seasoned CMO
BRĒZ founder Aaron Nosbisch is transitioning out of the CEO role at his intoxicating hemp beverage brand to launch an AI business.
Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical
Weeks after Brown-Forman and Pernod Ricard confirmed they are in merger talks, Sazerac has entered the chat – but analysts are skeptical that the two whiskey giants can make a deal.
Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”
A pair of young entrepreneurs in Minnesota have launched Charm Social Tonic, an adaptogen-powered mocktail that's gone from a university class project to making its retail debut at stores and cafes around the Twin Cities this spring.
New Products: Bucked Up Innovates; Cann Boosts Buzz With Caffeine
In this week's new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster's female-focused FLRT debuts.
Ohio Judge Blocks Hemp Ban; Texas Hemp Group Sues State Officials
Citizens of Fremont, Ohio can still get a legal buzz after a judge in Sandusky County blocked the state’s intoxicating hemp ban within city limits. The ruling could now jeopardize the ban in the rest of the state.