News

Half Past and Play Nice Come Together to Release New Line of Canned Cocktails

Half Past hard seltzer uses intriguing ingredients to deliver an elevated canned cocktail experience. In collaboration with Chicago-based vodka Play Nice, we are proud to introduce a new line of sparkling ready-to-drink cocktails: Play Nice x Half Past. The lineup arrives just in time for summer, launching the week before Memorial Day, on May 23rd, and will be available at Chicagoland Foxtrot locations as well as select bars and restaurants for a limited time. 

SUNNYD Partners With Nia Sioux for the Return of Seasonal Flavors, a TikTok Duet Contest and a New Merch Drop

 From what you wear to what you sip, SUNNYD, the boldly original beverage brand owned by Harvest Hill Beverage Company, is bringing fans a refreshed take on nostalgic summer vibes with the return of two fan-favorite flavors, classic Lemonade and Raspberry Lemonade. And with Summer ’22 all about making classics cool again, the SUNNYD Swag Shop will make its return filled with summer staples updated with a lemony-twist, just in time for the flavor return. To kick it all off with a splash, SUNNYD has teamed up with singer, actress, podcast host and former Dance Moms star, Nia Sioux, to announce the Summer ReFresh Contest on TikTok.

P1 Offshore Announces Papa’s Pilar Rum As Official Rum Sponsor

P1 Offshore announced a new partnership with Papa’s Pilar, the ultra-premium rum brand inspired by the adventurous spirit of Ernest Hemingway, for a series of multi-event activations at this year’s flagship powerboat racing competitions.

POM Wonderful Begins Transition to 100% Recycled Plastic and Renewable Energy

POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is proud to announce it is furthering its commitment to a sustainable future with the transition to 100% recycled plastic (rPET) bottles and shifting more than 90% of its electricity needs to renewable energy.

Electrolit Partners With Pato O’Ward for the 2022 Racing Season

Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has partnered with racecar driver Pato O’Ward for the 2022 racing season, including the Indianapolis 500 Race on May 29th. Working to support young and talented competitors, Electrolit will be supplying O’Ward to ensure he competes at the highest level.

Tomorrow Farms and Perfect Day Partner for Animal-Free Dairy Milk Line

Food tech-focused company Tomorrow Farms is bringing its first product line to market with the launch of Bored Cow, an animal-free dairy milk produced in partnership with Perfect Day. Bored Cow is made with Perfect Day’s animal-free whey protein, which is produced via a precision fermentation process that creates replicas of dairy products without the use of animals.

A Drink With Your Sand Wedge? RTD Cocktails Aim for the Golf Links

Like sweatpants and sourdough, golf gained an unexpected burst of popularity during the pandemic, earning droves of players looking for an outdoors oasis and socially distant entertainment. Another leisure activity that saw pandemic growth: ready-to-drink cocktails. Now the two are combining.

New Products: Summer Seasonals, Pride Promotions and Fresh Twists on Lemonade

The summer heat has already hit much of the U.S. and brands are meeting the weather shift with a variety of new beach-friendly flavor extensions, including lemonade-inspired offerings from Monster Energy and Sunwink, seasonal sparkling drinks from Levia and Waterloo, and Pride Month bottles from Pressed.