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BevNETPress Releases

Biltmore Estate Winery Introduces Biltmore Masterpiece Collection White Wine ($18 SRP)

info_outline PRESS RELEASE posted by The Brand Leader c/o Biltmore Estate Winery

Mar. 26, 2026 at 2:40 pm

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Biltmore Estate Winery WineWhite WineNew Product LaunchWine IndustrySpringGift
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ASHEVILLE, NC — (March 26, 2026) — Biltmore Estate Winery has introduced its Biltmore® Masterpiece Collection White Wine (NV American), now available through both direct-to-consumer (DTC) channels and the U.S. three-tier distribution system.

Crafted as a balanced, slightly sweet white wine, the blend brings together Gewürztraminer, Muscat Canelli, Riesling, Muscat Orange, and Chenin Blanc, with fruit sourced from California and Washington and produced at the winery’s North Carolina facility.

Fermented at low temperatures in stainless steel tanks to preserve aromatics, the wine offers notes of citrus, mango, lychee, and gooseberry, complemented by floral aromas and a smooth, approachable finish. The wine has an ABV of 12.5% and a suggested retail price of $18.

The wine is distinguished by its label design, which draws inspiration from porcelain bird plates in Biltmore Estate’s historic collection, reflecting the Vanderbilt family’s legacy of artistry and hospitality.

“We created a wine that is both expressive and approachable, blending aromatic varietals to achieve balance and versatility at the table,” said Sharon Fenchak, executive winemaker. “The label design draws inspiration from the artistry and hospitality that have long been part of the Biltmore Estate.”

Part of Biltmore Estate Winery’s broader portfolio developed for national distribution, the wine offers an accessible, food-friendly style across a range of occasions. It is presented as a single SKU with two distinct label designs inspired by the estate’s historic porcelain collection, enhancing shelf presence and merchandising flexibility.

About Biltmore Estate Winery

Located in the Blue Ridge Mountains of Asheville, North Carolina, Biltmore Estate Winery sits on George Vanderbilt’s 8,000-acre estate and celebrated its 40th anniversary in 2025. Founded in 1985, the winery produces more than 45 styles of wines annually across a portfolio of multi-award-winning red, white, rosé, and sparkling styles.

Under the direction of Executive Winemaker Sharon Fenchak, Biltmore’s wines are crafted to express varietal character while maintaining consistency from vintage to vintage. Fruit is sourced from estate vineyards as well as select growing regions on the West Coast, supporting a diverse, nationally distributed portfolio rooted in the estate’s legacy of hospitality.

###

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