News

Cardinal Spirits Launches Florita Tequila Soda

Cardinal Spirits, the craft distillery in Bloomington, Indiana, announces the release of its newest canned cocktail, Florita Tequila Soda, a fizzy summer sipper coming to shelves in 12 states and Washington D.C. 

Uncle Matt’s Organic Launches Zero Sugar Lemonade Juice Box Line for Kids

Uncle Matt’s Organic, the nation’s #1 selling brand of organic orange juice, is excited to announce the launch of two new offerings for kids: No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% DV Vitamin C, plus 25% DV Vitamin D and Zinc for immune support. Uncle Matt’s Organic No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box is available now in packs of eight. 

Taste Radio: How Do You Build A Bridge To Buyers And Investors? Bolster It With Brand Story.

Bridget Connelly, the co-founder and CEO of Luna Bay Booch, spoke about her inspiration for launching the hard kombucha company and why brand story is an essential asset when meeting with retail buyers. She also explained why investment in the category is a two-sided story and how her mentors have played a critical role in the brand’s development.

Ohza Introduces Pineapple and Grapefruit Mimosas

Ohza, the original canned mimosaä company that combines premium sparkling wine and 100% real fruit-juice to make a perfect mimosa to be enjoyed on any occasion, is pleased to introduce their newest offerings; Pineapple and Grapefruit. The new styles join the rest of Ohza’s roster of canned mimosas, which include Classic Mimosa, Classic Bellini, Mango and Cranberry. Pineapple and Grapefruit are available in 12oz cans with an SRP of $9.99/4pk, Ohza Pineapple is 120 calories, 4g of sugar, while Ohza Grapefruit 110 calories, 2g of sugar. All Ohza mimosas are gluten free, vegan, with zero added sugar and made with 100% natural juice.   

Country Crock Toasts to a More Sustainable Future By Introducing Cover Crop Whiskey

gilvy's creative team worked with Upfield’s Country Crock brand to raise awareness of critical sustainable farming practices through the development of the Cover Crop whiskey project – a program to bring awareness to sustainable farming and The Cover Crops Project, which provides Kansas-area farmers with financial resources and training to plant cover crops. 

Cooperstown Distillery Supports Cal Ripken, Sr. Foundation

In the summer of 2021, Gene Marra, president of Cooperstown Distillery, was introduced by colleagues at the National Baseball Hall of Fame and Museum to the team at the Cal Ripken, Sr. Foundation and a philanthropic relationship was born.

Agua Bonita is Mad AF at Coca-Cola’s New Aguas Frescas Product Line

Last week, Kayla Castañeda, CEO and co-founder of Hanford, Calif.-based startup and BevNET New Beverage Showdown 21 champion Agua Bonita, posted an Instagram story highlighting how Coca-Cola-owned Minute Maid’s recently launched Aguas Frescas feature marketing similar to her company’s “Real AF” advertising campaign.

BellRing: Strong Q2 Sales Set Stage for Premier Protein Volume Recovery

As the company focuses on rebuilding its Premier Protein inventory after significant out of stocks last year, BellRing Brands, Inc., announced fiscal year Q2 2022 net sales growth of 11.7% to $315.2 million, an increase of around $33.1 million compared to last year, according to an earnings report last week.

The American Ultimate Disc League Announces Partnership With Stillhouse

The American Ultimate Disc League (AUDL)is proud to announce its new partnership with Stillhouse, America’s Finest Whiskey, made in the heartland of the USA. With its unique stainless-steel packaging, Stillhouse Whiskey chills quickly and reflects the unbreakable spirit, where good times go where glass can’t follow.

Southern Glazer’s Wine & Spirits Donates $100,000 To Support Humanitarian Relief in Ukraine

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that it is donating a total of $100,000 across three charitable organizations supporting humanitarian aid in Ukraine. The donation is the result of an employee fundraising campaign, where Southern Glazer’s matched employee contributions to organizations performing meaningful work to help Ukrainian refugees.

Chicken Cock Kicks Off the ‘Summer of the Rooster’ With the Launch of its New Limited Edition Island Rooster

Chicken Cock, the famous old brand since 1856, is kicking off the “Summer of the Rooster” with a bold new limited-edition release of Island Rooster Rum Barrel Rye. The new expression starts with Chicken Cock’s Kentucky Straight Rye Whiskey and is finished in Caribbean rum casks for at least six months. Island Rooster has a 95% rye and 5% malted barley mash bill, which is bottled at 95 proof (47.5% ABV) in an apothecary-style embossed bottle featuring a premium metal cup cap – perfect for pouring while outside this summer.