News

Perfect Hydration Alkaline Water Expands National Distribution and Gains Velocity Across Channels

Perfect Hydration Alkaline Water – the brand elevating the water industry with 9x purified, domestically sourced, refreshing alkaline water in sustainable packaging – announces explosive distribution gains nationally and in key regional markets. Perfect Hydration is now available at Kroger, Sprouts Farmers Market, Rite Aid, Extra Mile, Smart & Final, and more. As distribution increases, Perfect Hydration’s sales velocity continues to rise – according to May 2022 52-week IRI Reporting, Perfect Hydration is growing four times faster than the bottled water category as a whole, and 24% faster than the alkaline water category.

buzzbox Premium Cocktails Continues to Drive Innovation in RTD Category With Sustainability Focused Package Redesign

buzzbox premium cocktails announced new packaging across its portfolio of ready-to-drink, all natural ingredient cocktails. The new packaging and exclusive agreement with Blue Ridge Spirits & Wine Marketing for distribution management and customer sales elevate buzzbox’s ongoing efforts to lead the ready-to-drink cocktail category in quality and sustainability.

Brody’s Crafted Cocktails Coming Soon to Total Wine & More Stores in New Jersey, New York, Delaware, Florida and California

Brody's Crafted Cocktails, a line of ready-to-serve craft-style bottled cocktails, has announced product availability coming soon to Total Wine & More locations across NJ, NJ, DE, FL and CA . This mission-based beverage brand offers a unique line of ready-to-serve premium spirits based bottled cocktails — perfect for home entertaining, vacationing or serving at your weekend tailgate.

291 Colorado Whiskey Announces Straight Bourbon Whiskey Batch #3

As part of its highly anticipated, annual summer release season, 291 Colorado Whiskey is releasing 291 Colorado Straight Bourbon Whiskey (Batch #3) on June 14 (National Bourbon Day).  Matured in deep-charred, new American white oak barrels, this limited-edition, barrel select release is batched from whiskey harvested at five, four and two years. Head distiller, Eric Jett notes, “Batch #3 of our 291 Colorado Straight Bourbon Whiskey strikes the perfect balance between spicy and sweet.” The aroma is full of cinnamon graham crackers (heavy on the cinnamon), cloves, and white pepper. But this spice is equally met with dried cherries and cacao powder, along with a touch of earthy rooibos tea and fresh pine sap. It's an aroma that continues to surprise and entice as more time is spent with it.

Oatly Adds Electric Trucks to Its North American Transportation Logistics

Oatly Group AB (Nasdaq: “OTLY”) (“Oatly” or the “Company”), the world’s original and largest oat drink company, announced the introduction of electric powered, heavy-duty trucks to the Company’s ground transportation in North America. Finding initial success with utilizing electric trucks as part of the Company’s transportation operations in Europe beginning in 2020, Oatly now expands the initiative to include an initial fleet of five electric trucks in the U.S. As part of its ambition to set an example as a future company, Oatly aims to shift to 100% sustainable ground transport for its products and materials by 2029. The introduction of electric trucks within U.S. operations helps build toward this ambition. 

Mom Water Expands Distribution, Launches Variety Pack and Direct-to-Consumer Sales

Mom Water, the widely popular fruit-infused vodka water, announced its expansion to eight new states, bringing its total distribution footprint to ten states across the U.S. Along with this expansion comes the announcement of a new variety 8-pack, as well as the addition of online direct-to-consumer sales. 

BIOLYTE Now Available in Lowes Foods Across the Carolinas

BIOLYTE – touted as the world’s first “IV in a bottle” – continues its recent strategic retail expansion with its debut in Lowes Foods across North and South Carolina, in a total of 80 stores. Stocked in the sports drink aisle, this growth comes on the heels of expansion into several hundred more QuikTrip and RaceTrac locations across the Southeast, as well as its premier in select Target stores across the country.

GURU Organic Energy Launches Largest National Marketing Campaign to Date

GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, announces the launch of its most ambitious marketing campaign to date. Fully integrated, GURU’s 360-degree campaign is focused on solidifying brand awareness amongst consumers and growing its footprint across key Canadian markets. The campaign emphasizes GURU’s bold and authentic values and its key attributes including its natural, plant-based ingredients, which are the perfect source of Good Energy for the Everyday.

Diversity in Spirits: Black Spirit Owners Look to the Past and the Future to Build Legacy Businesses

Last week, premium whiskey Uncle Nearest announced its third in a series of investments designed to create a tangible shift in the funding inequities for BIPOC-owned businesses. It comes at a time when other Black founders and business leaders are also making strides to celebrate Black people’s historical contributions to spirits and build more Black-owned legacy beverage businesses.

Blue Ridge Bank Taps InterContinental Beverage Capital to Offer Growth Capital to Beverage and CPG Companies with “BLUE- Intelligent Business Capital”

New York based Beverage and Consumer Package Goods advisory firm, InterContinental Beverage Capital (“IBC”), in a proprietary partnership with Blue Ridge Bank, N.A. (the “Bank”), the national bank subsidiary of Blue Ridge Bankshares, Inc. (NYSE American: BRBS), will be rolling out a new and innovative capital resource product for its clients next week at industry events in New York.