In this week’s roundup of new products, Yerbaé creates a better-for-you iteration of a fall-favorite flavor, Blue Bottle announces a new limited-edition “Exceedingly Rare” coffee and Phyll rolls out shelf-stable smoothies.
818 Tequila, the award-winning Tequila brand founded by Kendall Jenner, announced the launch of Eight Reserve by 818 – an ultra-premium Añejo Reserve that will be available for purchase in September.
Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.
Diesel Beverages announced it has received a purchase order from a major beverage distributor.
As tequila sales continue to outpace all other traditional spirit categories*, Spirit of Gallo has announced a strategic investment in the Tequila Komos brand, the highest-rated tequila portfolio, assuming U.S. distribution rights effective immediately.
Keurig Dr Pepper (KDP) is in discussions to acquire Bang Energy from Vital Pharmaceuticals Inc. (VPX), according to reports this week, with sources placing potential valuations between $2 to $3 billion or more.
Boardroom Spirits, an award-winning innovative craft distillery based in Lansdale, PA, announces its product availability and expansion milestone to Massachusetts through a partnership with Coastal Craft Distributors.
Old Forge Distillery has announced the launch of Rocky Top Corn Whiskey, a spirit honoring the tradition and celebration of sports in the south.
Hydration beverage producer Electrolit has named former Red Bull senior director of marketing Christian Patiño Webb as its new CEO. Patiño Webb comes to the company from Unilever, where he served as VP of marketing for SmartyPants Vitamins.
Greenbar Distillery, Los Angeles’ first distillery since Prohibition and home to the world’s largest portfolio of USDA certified organic spirits, has created a non-alcoholic version of its popular Hibiscus Spritz.
Cathead Distillery, Mississippi’s first and oldest legal distillery, is thrilled to announce the release of three age statements of their award-winning Bristow Gin, including a 1-, 4-, and 7-year Barrel Aged Reserve.
On the heels of renewing its nearly four-decade partnership with the NFL earlier this year, Pepsi is making sure fans everywhere know football watching is #BetterWithPepsi and can unapologetically enjoy their favorite fall pastime with an ice-cold Pepsi Zero Sugar.
After more than a decade spent establishing the category in the U.S. in the shadow of Coca-Cola, PepsiCo and others, in 2022 Vita Coco stands alone as the definitive coconut water leader.
Though fall is just around the corner, many beverage brands and distilleries are still rolling out summer-inspired RTD cocktails. Check out this gallery for the most recent releases from brands like Cathead Distillery, Reed’s and OTR Premium Cocktails.
