ANGEL’S ENVY, the Kentucky-based craft distiller that produces finished whiskeys, unveiled its completed $8.2 million Brand Home expansion at 500 E. Main St. in Louisville, Kentucky, U.S. The expansion, which adds 13,000 square feet to the facility, will allow ANGEL’S ENVY to welcome an additional 64,000 visitors each year, doubling annual guest capacity.
GREY GOOSE Essences, the line of low-calorie* vodkas infused with real fruit and botanical essences, is thrilled to announce GRAMMY-nominated singer-songwriter Kehlani as the headliner for its second annual "In Bloom" experience. On July 10th in New York City, Kehlani will immerse fans in the brand's blooming natural world with a rooftop concert performance. Singing beloved classics and new music from her latest LP "Blue Water Road" live for the very first time, the global event will be made available to NYC-based fans aged 21+ on a first come, first serve basis and experienced by even more virtually, via a specialty YouTube livestream.
Woodford Reserve released a new limited-edition bottle as part of its annual Distillery Series – Toasted Oak Oat Grain.
Colorado-based Hoplark has appointed former DRY Soda president and CMO Betsy Frost as the company’s new chief commercial officer.
Strong demand for RTD products and millennial consumer buying trends helped the global beverage alcohol market to bounce back from the previous year’s losses and grow by 12% to $1.17 million, recovering from pandemic-driven value losses of -4% in 2020.
Specialty coffee roaster BLK & Bold is taking its first step into the ready-to-drink sector with the launch of its canned cold brew coffee line, which is rolling out to Target stores nationwide this month. Founded in 2018, the Des Moines-based brand has established itself as the first nationally distributed Black-owned coffee and tea company in the U.S., selling its whole and ground beans in over 6,000 retail stores, including Target, Albertsons, Vons, Whole Foods and Shop Rite.
Uncle Tim’s Cocktails launches two award winning tasting sets of ready to drink cocktails featuring both classic and unique renditions of the Negroni and Manhattan.
After revamping the brand last year with a new look and identity built around the outdoors, Pepsi is moving its plant-based protein line EVOLVE further outdoors this summer with the launch of a mission driven marketing campaign built around sustainability.
For many Americans, Friday, June 3, marked the first of a series of "Summer Fridays" – hours-adjusted workdays designed to encourage work-life balance in a season known for warmer weather, physically active lifestyles, social events and travel. Sharing new survey results and working with an influential voice for young professionals, leading performance nutrition brand Optimum Nutrition speaks out on the need to stay energized and hydrated with Optimum Nutrition AMIN.O. Energy Sparkling for everywhere the longer summer days lead us.
Leading kombucha brand Health-Ade announces the launch of its “Get That Good Gut Feeling” campaign in partnership with Emmy-award winning illustrator and animator Mike Perry and full-service agency Zambezi. Through easily digestible education, robust storytelling, and bold animations, the campaign celebrates the improved physical and mental well-being the probiotics in Health-Ade Kombucha promote. "Get That Good Gut Feeling” will incorporate Health-Ade’s beloved family of refreshed characters from some of their most popular flavors, feel-good headlines, and quirky designs that visually evoke joy to show how the secret to a happier gut is just one sip away.
To many whisky aficionados, the term "Barrel Proof" is synonymous with high proof, premium whisky offerings, regarded for their quality. Cascade Hollow Distilling Co.'s General Manager and Distiller Nicole Austin is challenging that perception with the release of Cascade Moon 15 Year Old Barrel Proof, which is launching in select U.S. markets this month.
Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009. Financial terms of the deal were not disclosed.
KUL MOCKS ready-to-drink alcohol free cocktails are infused with spirit notes to keep the party going. Uniquely created with health and wellness in mind, KUL MOCKS drinks are 50 calories or less without sacrificing any taste. Through a unique Zero Proof Process, KUL MOCKS are 0.00% ABV, gluten free, non-GMO, caffeine free and contain nothing artificial.
This week, country music superstar Brad Paisley joined the podcast to discuss his foray into the spirits business as the founder of American Highway Reserve, a uniquely crafted, super-premium bourbon. Paisley explained why product positioning was determined as the brand was developed, communicating the production story to consumers, why his name isn’t on the label and his ultimate vision for the bourbon.
