Orgain, the leader in high-quality, delicious tasting, clean nutrition products, was inspired to anchor its first-ever national brand campaign in the feeling of health. Set to Nina Simone’s iconic “Feeling Good” track, the campaign flips the script on where people focus their attention in the pursuit of wellness.
As CEO of online consulting firm Sharma Brands, Nik brings unique insights and experience as to how CPG companies large and small should think about their go-to-market strategies and their approach to establishing a brand in the modern web environment.
While the COVID-19 pandemic may have accelerated growth for ready-to-drink canned cocktails (RTDs) over the last two years, alcohol delivery platform Drizly said the segment is more than “a pandemic-driven fad” and has the potential to drive retail sales.
LOS ANGELES — HOP WTR – the non-alcoholic brew of crisp, bold hops, sparkling water and mood-boosting ingredients is supporting individuals seeking healthy resets during the first month of 2022.…
In Taste Radio’s final episode of 2021, the hosts spoke about why entrepreneurs launching new and innovative concepts need to consider the addressable market for their brands and products going into 2022. They also discussed the news that a high-profile kombucha company has leapt into the growing pool of probiotic sodas, a fast-growing snack brand’s recent raise and a number of notable products that crossed their respective desks over the past week.
Malibu, Calif. — Honeydrop, a lifestyle health and wellness brand offering consumers the natural benefits of raw honey, today announced it was accepted into Newchip’s renowned global accelerator program. Designed…
Whether it was closing deals, filing lawsuits or simply reshuffling product rosters, 2021 saw beverage industry operators staking out positions and fighting to defend them in a variety of ways.
Shire City Herbals, maker of award-winning Fire Cider, is pleased to introduce Apple Cider Vinegar Cleansing Tonic to its product lineup of ACV-powered functional beverages.
Driven in part by manufacturer price increases and decreased promotional activity, dollar sales growth remains strong across non-alcoholic beverages, according to the latest analysis of Nielsen data by Goldman Sachs Equity Research.
Jovē (pronounced Joh-Vee) produces a 9.5 pH alkaline water made using a patented “Advanced Cellular Hydration Technology” that involves adding essential minerals and charging the water with electrons in order to help the body absorb it.
The California-based company, launched in 2013, announced this week a visual refresh and reformulation for its three-SKU line of sugar free energy drinks, available in Super Berry, Mango Ginger and Citrus Yuzu flavors, with the aim of creating a package design that reflects its positioning as a natural “caffeinated refreshment” beverage.
This special edition of the podcast features highlights from interviews with six founders, creators and innovators who joined us on the show during the second half of 2021. Our guests include award-winning television host, chef and writer Andew Zimmern; Vanessa Pham, the co-founder and CEO of Omsom; Erewhon chief growth officer Kabir Jain; Catherine Dockery, the founder of Vice Ventures; Foxtrot Market co-founder and CEO Mike LaVitola; and Danielle LiVolsi, the founder and CEO of Nuttzo.
Takeover Industries, the parent company of award-winning NXT LVL Hydrogen Water and energizer shots, announced Mike Tzanetatos will take a senior leadership role as the company’s chief operating officer. Tzanetatos…
This holiday season, Molson Coors is spreading more than holiday cheer – it is also spreading awareness for making safe, responsible choices when celebrating by offering free rides on New…
