Stoli Introduces New Halapeño Pepper Vodka - A Bold Flavored Spirit Designed for the Perfect Spicy Bloody Mary

STOLI proudly announces the launch of STOLI Halapeño Pepper, a bold new flavored vodka crafted to elevate one of the world's most iconic cocktails: the Bloody Mary. Rolling out globally, this fiery innovation speaks directly to today's flavor-seeking drinkers and the bartenders who serve them.

STOLI Halapeño Pepper Vodka is the first Stoli to be produced and bottled in Louisiana, United States, at STOLI Group-owned Louisiana Spirits. Stoli helped popularize flavored vodka in the 1960s, and the launch of STOLI Halapeño Pepper further solidifies the brand's status as a pioneer in the vodka category.

Designed for consumers who want more from their spirits, STOLI Halapeño Pepper is not just another flavored vodka - it's a statement pour. STOLI Halapeño Pepper flavored vodka brings a vibrant, yet accessible heat to the fast-growing spicy-drink scene. Its natural grain base and advanced filtration - from charcoal filtering to a final polish - deliver remarkable smoothness and quality. Inspired by the region's rich food culture known for its bold flavors, generous hospitality, and signature hint of spice, the new product brings this spirit to every sip.

Marina Troyanovskaya, STOLI Group Chief Marketing Officer, said: "With demand for spicy cocktails rising, and brunch culture, STOLI Halapeño Pepper was developed specifically to be the definitive spicy vodka for a next-level Bloody Mary. This is about giving people permission to get playful with flavor, the balanced heat profile makes it highly mixable for both bartenders and at-home cocktail enthusiasts."

As part of the launch support, STOLI is partnering with the leading American premix brand Mr & Mrs T on a series of promotional initiatives, value-added packs, and social storytelling centered around the STOLI Halapeño Bloody Mary, the brand's signature serve. Staying true to STOLI's legacy of crafting exceptional spirits, this newest addition brings a bold, mischievous edge to the portfolio.

STOLI Halapeño Pepper invites bartenders, retailers, and consumers to be creative, have fun, and turn up the flavor - from brunch to late-night cocktails to at-home entertaining.

STOLI Halapeño Pepper is available in 1L (US), 700ml (RoW), and 50ml formats.

Beginning January 2026, the STOLI Halapeño Pepper 1L + Mr & Mrs T Original Bloody Mary Mix 1L VAP will roll out across the US. Pricing information is available upon request from relevant state distributors.

SIGNATURE SERVE: THE STOLI HALAPEÑO BLOODY MARY

Ingredients:

• 2 parts STOLI Halapeño Pepper
• 3-4 parts chilled tomato juice or Bloody Mary premix

Method:

Mix STOLI Halapeño Pepper with tomato juice or Bloody Mary Mix. Add ice, stir gently. Season to taste with salt, black pepper, and your choice of spices. Garnish and enjoy a bold, well-balanced Bloody Mary.