Elton John Zero Blanc de Blancs Debuts in the US

Following its successful UK launch earlier this year, Elton John Zero Blanc de Blancs, the new zero-alcohol sparkling beverage, is now available nationwide in the U.S. Created by Elton John and David Furnish, Elton John Zero is based on their belief that the best moments are shared, and everyone should be able to raise a glass and feel part of the celebration. At the heart of the brand is a commitment to craftsmanship and innovation. Elton John Zero Blanc de Blancs sparkling beverage is produced using a pioneering method that creates the depth and character expected of a classic sparkling wine, without producing alcohol at any stage. The result is a brighter, fuller drinking experience than traditional dealcoholized wines, earning the stamp of approval from Elton John and David Furnish.

“Elton John Zero was born from a simple yet exquisite idea - to create a world where every moment of celebration can be shared by all. Our zero-alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise. Crafted with care and intention, it embodies the art of inclusion - inviting everyone to raise a glass, savour the sparkle, and share in the timeless moments with friends and family.” - Elton John

Renowned for their love of entertaining and bringing people together, Elton and David envisioned Elton John Zero as a zero-percent sparkling wine alternative to proudly serve in their home, and one everyone will be proud to serve, share or enjoy while dining in or out. Arriving just in time for the holiday season celebrations, Elton and David built the brand on the philosophy that time spent together should feel good - in the moment and the morning after.

“I once owned a champagne bar in Las Vegas called Fizz, a place designed for laughter, music, celebration, and those unforgettable moments shared over a glass of something special. Champagne has that magical ability to elevate every occasion, and when Elton and I talked about how much we now enjoy non-alcoholic options, we wanted to capture that same spirit of joy and celebration. Our Elton John Zero Blanc de Blancs does exactly that.” - David Furnish

Elton John Zero Blanc de Blancs is produced exclusively from premium Chardonnay grapes grown in Northern Italy, using an innovative, precisely controlled fermentation with selected good cultures instead of yeast to mirror the structure and aroma of a classic Blanc de Blancs, with zero alcohol. The result is crisp and vibrant, with a touch of green tea extract that adds subtle tannins and texture, enhancing graceful notes of apple, citrus blossom and honeysuckle before a refined mineral finish. Vegan and vegetarian-friendly, it arrives in the US following a standout UK debut: it is already the number one 0% premium sparkling wine at both Tesco and Sainsbury's, the UK's two largest grocers, which together account for more than 40% combined share approaching 50% of the country's grocery market. Since launch, someone has enjoyed a glass every minute, and Elton John Zero Blanc de Blancs is now sold in more than 15 countries.

“The sparkling non-alcoholic wine category is growing +49% in the U.S., reflecting a meaningful shift in how consumers think about choice and occasion,” said Jason Daniel, Chief Marketing Officer of Foley Family Wines & Spirits. “Crafted with 100% Chardonnay grapes and with the vision and unmistakable spirit of Elton and David behind it, Elton John Zero brings a truly premium, celebratory experience to meet that expanding consumer demand.”

In collaboration with Benchmark Drinks, Elton John Zero Blanc de Blancs is exclusively distributed in the U.S. by Foley Family Wines & Spirits at a suggested retail price of $25 (750 ml), available in retail and online. Founded by the Foley family in 1996, the portfolio now includes some of the industry’s most iconic wine brands and properties such as Chalk Hill Estate Vineyards, Ferrari-Carano Winery, Chateau St. Jean, and Silverado Vineyards. Elton John Zero is the company’s first non-alcoholic wine alternative brand.

Circana: Total US MULO + Conv, 52 weeks Ending 9/6/26

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About Elton John:

Elton John is one of the most successful and critically acclaimed artists in popular music history. Elton has sold more than 350 million records worldwide and holds 2 Diamond, 43 Platinum or Multi-Platinum, and 26 Gold albums in the U.K. and U.S. alone, alongside more than 85 Top 40 hits. His accolades include six GRAMMY Awards (including the GRAMMY Legend Award), a Tony, two Academy Awards, a BRIT Award, 13 Ivor Novello Awards, and inductions into both the Rock and Roll Hall of Fame and the Songwriters Hall of Fame. Knighted by Queen Elizabeth II for services to music and charity, he became an EGOT winner in 2024 with an Emmy for Elton John Live: Farewell from Dodger Stadium. His 1997 single “Candle in the Wind” remains the biggest-selling physical single of all time, while Diamonds - released in 2017 to mark 50 years of his partnership with Bernie Taupin - became his longest-charting album and his ninth U.K. No. 1 in January 2025. Elton holds multiple Billboard records, including the most successful male solo artist in Hot 100 history, the longest span between Top 40 hits at 51 years, and the most No. 1s on the Adult Contemporary chart.

Elton’s later career has been marked by continued chart success, cultural influence, and historic live performances. His collaborative album The Lockdown Sessions debuted at No. 1 in the U.K. in 2021, while “Cold Heart (PNAU Remix)” made him the first solo artist to achieve U.K. Top 10 hits across six consecutive decades. The Farewell Yellow Brick Road tour (2018–2023) spanned 330 shows, drew more than 6.25 million fans, and became one of the highest-grossing tours of all time, culminating in a globally streamed Dodger Stadium performance and a widely lauded headline set at Glastonbury 2023. Beyond music, Elton’s influence extends to film, philanthropy, and the arts: Rocketman earned major awards and global box office success; his Disney+ documentary Never Too Late premiered in 2024; and the Elton John AIDS Foundation has raised over $600 million to combat HIV/AIDS worldwide. In 2025, he achieved his tenth U.K. No. 1 album with Who Believes In Angels?, a collaboration with Brandi Carlile, underscoring his continued creative vitality and enduring relevance.

About Benchmark Drinks:

Benchmark Drinks is a London-based distributor and brand developer, founded in 2018. Under the leadership of Managing Director Paul Schaafsma, the company combines deep corporate expertise with entrepreneurial drive, resulting in impressive growth and continued innovation, underpinned by solid business fundamentals.

In just eight years, Benchmark Drinks has emerged as the U.K.’s fastest-growing wine supplier, securing a place among the top ten premium branded wine suppliers in the region. The company manages a curated portfolio of award-winning wines from both the Old World and New World, with a focus on premium, mainstream offerings tailored to evolving consumer tastes. Benchmark Drinks is also leading the way in the U.K. low and no-alcohol market, with the launch of Elton John Zero, paving the way for premium 0% Drinks with the new Zero Alcohol Blanc de Blancs.

About Foley Family Wines & Spirits

Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world’s greatest estates, each with its distinct style and legacy. FFWS has expanded its portfolio significantly since its founding, now including California wines Banshee, Bar Dog, Chalk Hill Estate Winery, Chalone, Chateau St. Jean, Cherry Pie, Cosentino Winery, Ferrari-Carano Vineyards & Winery, Firestone, Foley Estates, Foley Johnson, Lancaster, Lincourt, Merus, Rickshaw, Roth, Sebastiani Vineyards & Winery, Silverado Vineyards, Sonoma Coast Vineyards, and Swanson; and The Four Graces and Acrobat in Oregon. FFWS’s imported wines include Elton John Zero Blanc de Blanc from the U.K., Champagne PIAFF and Lucien Albrecht from France, Nieto Senetiner from Argentina, Korta Katarina from Croatia, and wine brands spanning three of New Zealand’s most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes domestic brands Minden Mill Whiskeys, High Ground Estate Vodka®, Charles Goodnight Texas Straight Bourbon Whiskey, Evil Bean Cold Brew Coffee Liqueur, Gambit No. 6, and Ampersand. International spirits include New Zealand’s Lighthouse Gin, Tequila El Mexicano, Penumbra Mezcal, the Loch Lomond Group portfolio of Scotch and spirits, Two Stacks Irish Whiskey, and Killowen Distillery. FFWS also imports SABÉ canned cocktails and Tequio Tequila cocktails.